[Customer Corner] 4 Tips on Increasing Acquisition with Retargeting

Consumer retargeting has been a topic of conversation for years and is now part of the standard marketing technology stack for many B2C companies. For the B2B industry, however, there has been a slower adoption rate. For some, the challenge has been identifying effective retargeting...

How AlienVault Converts Leads Without Breaking the Bank

At AdRoll, we love hearing about how our customers utilize our platform to drive results and succeed in their respective industries. In a highly competitive and overwhelming B2B market packed with vendors offering many different products, integrations, customer service levels, and new innovations, it’s important...

How Dr. Martens’ Kyle Duford Laces Up The Perfect Holiday Marketing Plan (Part 2)

As many retailers know, the busiest time of year is around the corner. With the hustle and bustle of the holidays quickly approaching, we asked Dr. Martens’ Vice President of Digital, Kyle Duford, how he approaches the peak shopping season. Check out the first part...

How Dr. Martens’ Kyle Duford Laces Up The Perfect Holiday Marketing Plan (Part 1)

Since 1960, Dr. Martens has been known for the distinctive style and famous durability of their shoes, worn as a sign of personality and empowerment. Beginning with modest roots as a work boot manufacturer, their functional footwear has transformed Dr. Martens into one of today’s...

Krystina Banahasky Shares How She Dresses Up UNTUCKit’s Holiday Marketing

In the second installment of our sit-down with Krystina Banahasky, UNTUCKit’s director of ecommerce and digital marketing, we learn how she is handling the planning and execution of this holiday season. Check out the first part of our two-part interview here. AdRoll: New customer acquisition...

How UNTUCKit’s Krystina Banahasky Balances Brand Affinity, Rapid Growth, and Ecommerce Strategy

Krystina Banahasky is a retail marketing vet with seven years of experience at luxury and contemporary brands like Sam Edelman, Anne Fontaine, and Temperley London. Throughout her career, Krystina has focused on maximizing revenue and brand affinity while optimizing IT infrastructure. As UNTUCkit’s director of...

Marcus Akerland on Demand Generation, Using AdRoll to Promote AdRoll, and Boosting Upper-Funnel Traffic

We sat down with Marcus Akerland, a member of AdRoll’s digital marketing team, to discuss his experience managing lead-acquisition campaigns in the B2B space, the marketing channels he uses, and his golden rule of digital marketing. AdRoll: Tell us about your team at AdRoll. Marcus:...

Customer Corner: Mastering the A.R.T. of Marketing Furniture in a Digital-First World

How can brick-and-mortar retailers use their customers’ true desire to buy locally while offering the convenience and excitement of an ecommerce store?

Q&A: Social Tables’ David Goodman on Display Advertising and the Upside of Ad Blocking

We sat down with David Goodman, Digital of Marketing Manager at Social Tables, to discuss his experience in digital marketing and lead generation.

[Customer Corner] Credibly’s Director of Demand Generation on Re-engaging Financial Tech Customers

We sat down with John Kim, Director of Acquisition Marketing at Credibly, to discuss his 10 years of experience in demand generation and acquisition marketing. John is a data-driven marketer focused on driving results with the highest ROI campaigns. AdRoll: Tell us about Credibly.  What’s...

Customer Corner: Why We’re Going to Feature Real, Live Human Beings In Our Ads

Our ads do very well relative to benchmarks, but we don’t feel like we’re reaching our potential. We—at TreeRing, a custom yearbook company—put our customers first, but why don’t our ads start with the customer? We didn’t have a good answer, so, we decided our...

[Customer Corner] 10 Tips for Getting Started with Retargeting, From A Retargeting Customer

Sudhir Sharma, Movoto’s Director of Marketing, SEO Traffic Acquisition, shares his ten suggestions for new retargeters in the latest entry of customer corner, a blog series written by—and for—AdRoll customers.  Creating a retargeting strategy and setting a campaign in motion requires a little work. Once...