Customer Corner: How Pantheon’s Emi Winslow Targets Multiple Buyer Personalities at Once

We sat down with Emi Winslow, the online marketing manager at web hosting and management company, Pantheon, to discuss her experience running digital marketing programs at a burgeoning B2B business. In her role, Emi is focused on generating leads and increasing brand awareness. AdRoll: Tell...

5 Must-Haves That Mobile Shoppers Demand of Ecommerce Brands

The retail industry operates in an increasingly digital world, and mobile technology keeps making that world larger and smaller. Deloitte has estimated that mobile activity influenced 64 cents for every dollar spent in retail outlets in 2015, and the mobile trend is only going to grow....

Customer Corner: UMSL’s Jon Hinderliter On What Growth Hacking Actually is, And How He Used it to Boost Enrollment

Jon Hinderliter’s story is impressive. As the Assistant Director of University Marketing & Communications at the University of Missouri-St. Louis (UMSL), he needed to find digital methods to boost enrollment despite a 5-year-old home page, no CRM software and no clear digital marketing strategy. The...