Attribution Checklist – 10 Things You Need to Do Now

Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK and Germany. Unify your data points in one platform to gain a holistic view Forming a...

Is Marketing Attribution Making a Difference for Your Organisation?

In the past, marketing attribution used to be a much simpler proposition – with the understanding that the last click was the point in which, say, interest turned into a buying decision. However, device proliferation means that it’s increasingly challenging to gauge at which points...

The rise of the European programmatic marketer

Retargeting may have started as a niche marketing strategy designed to drive sales, but European marketers are discovering new ways to use retargeting and programmatic marketing to hit every goal from brand awareness to greater customer insight. So how exactly are European marketers using retargeting...