In mid-2017, we embarked on the journey to reimagine the future of AdRoll.

Over the past ten years, we’ve helped a lot of businesses grow.  Along the way we’ve also seen advertising and online behavior significantly evolve, creating different challenges for today’s marketer.

We’ve spent the last six months really digging into the challenges our customers face and have leveraged those insights to build a new company vision.  This has led to a new company structure that includes two divisions that seek to address the challenges facing two specific customer segments.  Today we reveal to the world the new AdRoll.

AdRoll, Inc is changing its name to AdRoll Group and is home to AdRoll, the E-commerce Growth Platform, and RollWorks, the B2B Growth Platform.  AdRoll Group will oversee both divisions and their technology backbone.  Each business unit will be powered by our in-house marketing leading technology—such as BidIQ, the artificial intelligence driving our performance and automation, and our IntentMap, which provides one of the world’s largest private pools of opt-in intent data with over 1.2 billion digital profiles.

In building technology for startups to Fortune 500 brands, B2B to B2C, we’ve witnessed and influenced how companies grow online and build connections with their customers.  Over the last ten years we’ve seen more and more the diverging needs of B2B and B2C, and have decided to embrace this change with two divisions focused on their unique marketing problems.

E-commerce has never been easier to get started, or harder to grow. AdRoll has renewed its focus on ambitious commerce brands, helping them drive revenue and measurable impact. With our technology, brands can harmonize previously disparate marketing tactics, such as web display, social, and email.

We’re also debuting our new division, RollWorks, the B2B Growth Platform, that helps B2B marketers find and engage exactly the right people within the right accounts. This is a bespoke solution with a dedicated team, and offers powerful account-based marketing in one platform.

This is only the beginning for AdRoll Group. With a renewed customer focus and expanded company vision, we are better equipped than ever before to solve the problems marketers face today. Thank you to our customers, partners, and employees who have helped us reach this momentous day in our storied history.

Toby Gabriner

CEO, AdRoll Group

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