Discontinuing Online Ad Builder

Many advertisers that start working with AdRoll do not have banner ads ready to go. They may have avoided display advertising altogether because the ROI wasn’t there (previously) or it may have been years since they ran a display campaign and they need some new ads. Either way, they need creative ads developed.

Up until today, we have supported this need via the use of a simple template ad builder that we developed in-house. It was functional, but to be honest, not that pretty. The template-based ads also simply did not perform as well as custom made ones. We have decided to discontinue this free online ad builder in favor of a couple partnerships with some high quality companies that are focused on creative as their core competency. We are focusing our efforts on providing the best self-service tools for advertisers to buy and manage display campaigns across all of the major networks. We’ll let our great partners focus on providing the best tools and services for creative development.

If you go to launch a campaign and need new ads developed, you’ll see links to our first two partners in the space.

1) Canned Banners – easy-to-use Flash templates that allow non-designers to create professional-looking Flash ads. The three most common sizes are available, 300 x 250, 728 x 90, and 160 x 600.

2) Point Banner – professional service firm that will work with you to design a custom set of banners.

If you have created ads with our free online ad builder in the past, you do not need to do anything. They will still work just fine, you just won’t be able to create any new ones. Thanks for understanding.