Dreamforce-15-San-FranciscoDreamforce promises to be a week of inspirational keynotes, valuable sessions, and infamous parties. One of the most anticipated technology conferences of the year, Dreamforce brings together leading industry experts to share their thoughts on the latest trends.

With 1,500+ sessions at your fingertips, how do you ensure you’re the right place at the right time? Well, I’ve been dreaming about Dreamforce all year, and I’ve put together this guide for fellow B2B marketers to help navigate the Dreamforce 2015 sessions you can’t miss:

1. B2B Social: A Closer Look at B2B Content Creation, Measurement, & Engagement

Tuesday, September 15, 4:00 – 4:40
Caitlin Angeloff, Global Social Strategy & Operations, DocuSign
Adam Brown, Senior Account Executive, Salesforce
LaSandra Brill, Sr. Director, Digital & Advertising, Symantec

This all-star cast is going to tackle the question that plagues all B2B marketers: how do I engage an enterprise audience on social? Stop in to review the core differences of social engagement for B2B compared to other industries, and how to produce content that connects with audiences.

2. What’s the Deal with Intent Data?

Thursday, September 17, 2:00 – 2:20
Speaker: Sean Zinmeister, Director of Product Marketing, Infer

Intent data is an equally alluring and elusive concept. The experts at Infer will discuss how intent data can help identify those audiences that are in-market for your product, but haven’t yet been to your site. This is a can’t-miss to learn more about the opportunities and challenges that come with this exciting new technology.

3. How to Leverage Data-Driven Marketing to Reach Multiple Audiences

Wednesday, September 16, 9:00 – 9:20
Speakers: Chris Smith, Marketing Automation Consultant, Bluewolf
Leo Chan, Sr SFE Analyst, Medtronic International SARL

How can you successfully centralize a marketing team that serves many markets, with multiple products, targeting a number of different audiences? A unified marketing infrastructure is usually at the heart of success. Learn how Medtronic successfully used Marketing Cloud to reach global audiences across multiple business units.

4. Marketing ROI: The Metric You Can’t Afford To Ignore

Thursday, September 17, 10:00 – 10:40
Speaker: Heather Zynczak, CMO, Domo

According to AdAge, 80% of marketers plan to increase their digital marketing budget in 2015. With long sales cycles requiring multiple touchpoints, ROI can be an elusive metric for even the savviest B2B marketer. This will guide you through Domo’s path to ROI.

5. B2B Marketing 2015: Reimagine Everything!

Thursday, September 17, 2:30 – 3:10
Speakers: Joel Book, Principal of Marketing Insights, Salesforce
Mathew Sweezey, Principal of Market Insight, Salesforce

B2B marketing has been transformed by technology. Today, B2B buyers are more informed than ever to research on their own terms, before ever engaging with your sales team.  On the flip side, B2B marketers have more data and technology to better engage with customers across every stage of the buy cycle. Join two Salesforce market analysts to dig into the trends that are driving transformation in B2B marketing, and walk through examples of brands that are leading the way in personalized, 1:1 digital messaging.

In addition to the valuable insights you’ll gather from key sessions, the networking will provide connections that last well beyond the conference.

While planning out your week, be sure to save some time to swing by AdRoll’s booth (Booth N1935), for insider tips and tricks to grow your performance marketing campaigns.

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Schedule a 1:1 meeting to chat with our expert B2B team while at Dreamforce this year.