Try AdRoll and HubSpot’s integration today

It’s been just a few months since we launched our integration with HubSpot, and we now have more than 700 joint customers—doubling since the June launch. As a HubSpot Connect partner, HubSpot users can directly sync customer data and segments with AdRoll to run smarter marketing campaigns by serving targeted display ads. Customers are seeing amazing results as they supercharge their purchase funnels.

This unique integration allows marketers to apply inbound marketing strategies to their advertising campaigns—syncing up messaging across channels and providing compelling reasons for their customers to engage with their content. With the integration, you’re able to connect your existing HubSpot customer segments with targeted display ads—both to drive behaviorally triggered campaigns through  AdRoll Retargeting as well as to feed into AdRoll Prospecting which helps you find similar customers who haven’t yet visited your site.

Customers like Rezdy, an independent global technology provider for the tours and activities industry, are seeing strong results. With AdRoll and HubSpot’s integration, Rezdy is running account-based marketing (ABM) campaigns to target high-quality leads.

“Integrating our HubSpot data with AdRoll decreased our cost per click (CPC) by 66% and improved our click-through rate (CTR) by 400%. We also increased our click to conversion (CTC) rate nearly 300% by adjusting messaging based on their stage in the customer lifecycle,” said Niek Dekker, marketing manager at Rezdy. “Now we have more control over the conversations we have with our potential customers and know where to invest on leads that are more likely to convert.”

“Marketers have more touchpoints to engage with their audiences than ever before—so it’s critical to nurture customers through channels beyond just email,” said Marcus Andrews, senior product marketing manager at HubSpot. “AdRoll is a great all-in-one ad solution for inbound marketers who want to get more out of their lists of leads.”

“We’re always working to bring our customers solutions to make growing their businesses easier and we are thrilled with the momentum we are seeing from our clients utilizing the integration,” said Adam Berke, president and CMO of AdRoll. “Our goal is to have all marketers utilize their data to its full potential, and this integration is a great example of putting data to work to create more personalized targeting.”

HubSpot is the latest addition to AdRoll’s integration partners, which include marketing platforms such as Campaign Monitor, Facebook, and MailChimp.

The news of the integration comes ahead of HubSpot’s INBOUND event, taking place November 8–11 in Boston. To learn more about the AdRoll-HubSpot integration, visit AdRoll on the expo floor at booth #M18.

If you’re using HubSpot and would like to give it a whirl, sign up here. If you have any questions at all, we’ll be happy to help you out at delight@adroll.com.

Try AdRoll and HubSpot’s integration today