AdRoll celebrates its second year of Bring in your Family Day

At AdRoll, we’re passionate about our core values—and making them actionable. One of these values is wisdom, which is embodied by one of our spirit animals, the owl. Wisdom drives our commitment to hiring great people and helping them grow. Our Rollers have access to...

AdRoll’s November Product Roll-up

We’ve been hard at work making our dashboard more intuitive and our product offering more robust. Take a look at some of our favorite updates from the past few weeks. Updates to targeting: You can now get even more control over your campaigns. With our...

How AdRoll Has Helped HubSpot Customers Supercharge Their Purchase Funnels

Try AdRoll and HubSpot’s integration today It’s been just a few months since we launched our integration with HubSpot, and we now have more than 700 joint customers—doubling since the June launch. As a HubSpot Connect partner, HubSpot users can directly sync customer data and...

Full-Funnel Marketing Strategies with AdRoll

The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...

Trackology: A New Webinar with Bitly and AdRoll

You invest time and money to build up your audience through display channels, social media, and email lists. But how much of that audience is actually engaging with your content? More importantly, if you’re using paid channels to reach people, how effective are your efforts?...

How Agencies Can Become Ad-Tech Innovators

Do you consider your agency to be an ad-tech leader? If so, read on. AdRoll Partners Europe is a certified AdRoll endorsement recognising agencies that are ad-tech innovators. AdRoll will award the accreditation to full-service advertising agencies, display vendors, and consultancies. If chosen to participate,...

AdRoll’s dmexco Survival Guide

When: September 14 & 15 2016 Where: Cologne, Germany Europe’s largest digital marketing conference, dmexco, returns this September with the world’s leading marketing tech companies descending on Cologne for a jam-packed few days. AdRoll will be rollin’ in too, and as dmexco veterans, we’ve put...

Monthly Metrics Report: Get Clear Insight Into Your AdRoll Campaigns

Three months ago we launched a monthly metrics email to give AdRoll advertisers insight into their AdRoll performance—straight from their inbox. This email has been tested for the past few months; we’ve sent almost 50,000 to date. I’m proud of the email, and how it’s...

Is Marketing Attribution Making a Difference for Your Organisation?

In the past, marketing attribution used to be a much simpler proposition – with the understanding that the last click was the point in which, say, interest turned into a buying decision. However, device proliferation means that it’s increasingly challenging to gauge at which points...

AdRoll Shortlisted for Best Retargeting Campaign in 2016 European Performance Marketing Awards

AdRoll are delighted to be shortlisted for Best Retargeting Campaign for our work with Virtua and Nestlé Shop as part of PerformanceIN’s European Performance Marketing Awards. We are in great company with so many well known brands and some of the finest examples of performance...