FBX to Close in November—AdRoll Campaigns on Facebook Will Continue As Usual

Earlier today, Facebook announced that it would be closing Facebook Exchange (FBX), its real-time bidding inventory. While FBX will be sunsetting November 1, 2016, AdRoll clients will not have to take any action, and your campaigns will continue to run as normal. FBX was a...

AdRoll’s New BoardRoll Disrupts This Age-old, Fast-Moving Industry

The digital divide has separated physical sign-based promotions and programmatic advertising for years. Now, AdRoll has developed a new product designed to unify the digital and physical: BoardRoll. AdRoll engineers have painstakingly mapped the strategies of the nation’s top poster board dancers to identify the...

[Infographic] Forrester: Retargeting Second Only to Search Advertising in Effectiveness

June 2015, AdRoll commissioned Forrester Consulting to evaluate how B2B marketers use digital technology to reach early-stage buyers. Among many findings, Forrester discovered the most effective marketing techniques are often the most underutilized. At the top of that list was retargeting, which 92 percent ranked...

AdRoll Forges Client Success on Instagram

With over 400 million engaged Instagram users, AdRoll customers are recognizing the benefits of layering Instagram in addition to their Facebook campaigns—as a way to extend their social footprint and drive reach, scale, and, ultimately, performance for their user acquisition efforts. In the last 6...

What Marketing Tech Are Donald Trump, Hillary Clinton and Other Candidates Using? An Analysis (With Some Graphs)

Online ad spending in political campaigns is predicted to rise to $1.06 billion in 2016. Which made us wonder, how much is this rise represented in digital media campaigns and the adoption of marketing tools among high-profile presidential candidates? For clues, we decided to look...

AdRoll Prospecting is Now The World’s Largest Opt-in Advertiser Data Co-op

Customer acquisition is a catch-22. You can get great reach by blasting digital ads, but often at the expense of performance and finding highly vetted people. Our goal with AdRoll Prospecting is to give advertisers high performing audiences at scale. It all starts with quality...

The rise of programmatic vs the challenge of attribution

Programmatic advertising: it’s easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industries driven by disruptive...

6 Questions About LinkedIn’s Lead Accelerator Closing and the Programmatic Industry, Answered

LinkedIn announced February 4 that it will close down its retargeting platform, prompting a slew of competing market analysis and media interest in the social media giant’s advertising efforts, and the retargeting industry. Below, we’ve answered some of the biggest questions about LinkedIn’s announcement, its...

From Inbox to Checkout: Introducing Email Retargeting With SendRoll

The theme around AdRoll’s HQ this year is “Go Beyond.” Over the course of the year, we’ll be launching new products that take the performance and usability AdRoll is known for and extending them into new, exciting areas of marketing, all with the goal of...

[UK] Keeping an eye on the future at IAB Digital Techfronts

This year, for the first time, nearly 60% of UK display advertising is expected to be programmatic, according to eMarketer—and next year, more than 50% of all media ad spend in the UK will be digital, according to a study by Carat. Clearly, media agencies...

How Facebook’s New Reactions Will Force Advertisers to React to Their Audience’s Reaction

The recently expanded Facebook Reaction emotions are the result of a decades-old debate. “Why can’t I dislike something?” users have been asking for years. Now, it exists, and it’s pretty cool. It allows a deeper, more emotional level of feedback compared to the dry, narrow “like”...

Online Marketing Rockstars Event in Hamburg – AdRoll ist dabei!

AdRolls deutsches Team freut sich riesig auf nächste Woche, denn endlich findet das Online Marketing Rockstars Event in Hamburg statt. Am 25. und 26. Februar werden auf dem Messegelände mehr als 4.500 Unternehmen aus den Bereichen AdTech und digitales Marketing zusammentreffen und sich austauschen –...