pmi europeWe’re gearing up for Performance Marketing Insights Europe 2015 in a big way here at AdRoll! Not only is the event taking place in Berlin (where I used to live!) but the agenda is jam-packed with some fantastic sessions lead by marketing professionals from over 40 countries. Get the most out of your time in Germany’s capital of cool with these top-3 must-visit sessions.

The Evolution of Attribution

SAAL C, Day 1, 9:00 – 9:45

Today’s consumer has an increasingly device-agnostic buy cycle, interacting with brands from a wide range of mobile and desktop devices. AdRoll’s State of the Industry report shows that 91% of all marketers recognise the importance of attribution. Although marketing teams use a wide range of advertising channels to drive sales, the majority of marketers still seem to employ single-touch models. So is multi-touch attribution indeed the new black?

Sophia Evgeniou, Senior Online Marketing Manager at House of Fraser, will share her approach to measuring results within the retail sector.

Success Through the Power of Simplicity

SAAL A, Day 1, 12:30 – 13:15

Avoiding unnecessary complexity is at the heart of Apple’s design principles. According to Ken Segall, former creative director at Apple:

“Apple has revolutionized so many categories, its story is fascinating to people across all industries. I’ve yet to meet an audience that isn’t both enlightened and entertained by insights into the way it works.”

In this must-see keynote session, Segall will share his stories from his 12-year reign inside the world of Apple and Steve Jobs.

How to Get Retargeting Right in 2015

SAAL C, Day 2, 10:15 – 10:35

Retargeting is proving itself to be much more than a ‘bottom of the funnel’ strategy. It’s helping digital strategists hit goals like brand awareness and customer insight, as well as driving sales. But for all that retargeting has proved its worth alongside the titans of performance marketing like search and email, there’s still a long way to go for many marketers to tackle the biggest challenges in digital marketing.

When it comes to cracking the uncertainty over attribution, effectively reaching consumers across mobile, or making the most of social media, digital marketers have a lot to learn to keep up with the industry – and their customers.

Join AdRoll’s Shane Murphy, EMEA Marketing Director as he shares his take on what our State of the Industry results really mean for marketers in 2015.



And, of course, our team will be in Berlin to talk digital marketing and display strategies! Stop by our booth (#35) for an espresso or get in touch to schedule a 1:1.