London is the ultimate hub for ad tech and home to the UK’s largest media agencies – that’s why I’m here this week, visiting AdRoll’s new Soho Square office and hanging out with Michael Bertaut, our brand-new Managing Director of EMEA Strategic Sales.

Michael joins AdRoll’s EMEA Leadership team from Google, where he held positions of Country Manager for Italy and Head of New Business Sales in Latin America. Michael will be responsible for building out our London-based strategic sales organization focused on bringing AdRoll’s cross-device, cross-platform digital advertising solutions to sophisticated brands and agencies across EMEA.

Having a strong presence in London is essential to becoming a friendly face to UK-based media agencies, and we fully expect to delight them with phenomenal results. This week,  given our reputation for fun (and being named one of Fortune’s Top 25 Best Medium Size Workplaces), we want to get out and meet our new neighbours with the fast-paced enthusiasm we are known for.

This morning, we hosted a Really Tasty Breakfast (RTB) Briefing in Soho’s Groucho Club for agency folks who wanted some insight into how our Real Time Bidding technology is advancing to deliver ROI campaigns across the mobile and social spheres. We also touched on what’s next for agency programmatic marketing technology.

AdRoll's EMEA Product Specialist, Niamh Norton presenting at our RTB (Really Tasty Breakfast!)

AdRoll’s EMEA Product Specialist, Niamh Norton, presents at our RTB (Really Tasty Breakfast).

On Thursday evening, we’re having drinks and canapés at London’s coolest speakeasy, PURL. If you want to stop by for a cocktail, and say hi to our London agency team – drop Paula a line and she’ll add you to the guest list.

We hope to catch you this week at one of these events! If you can’t make it along, please drop Michael a line to connect and chat about how AdRoll can partner with your agency on cross-device retargeting and more.