Every winter, we put a finger to the pulse of over a thousand marketers to get a sense of how they’re approaching their advertising campaigns in the coming year. We take this information and put it into our annual State of Performance Marketing Report.

2017 is the Year of Attribution

According to our annual survey, attribution is at the top of most marketers’ minds. Over 75% of marketers see attribution as critical or very important to marketing success and almost 60% reported that they plan on changing their attribution model in 2017. This represents a huge shift compared to 2014 when only 35% of marketers believe it was critical to the success.

Learn how to capitalise on it

Ok, so attribution is important, I get it, but how do I start getting on top of it? Gavin Flood, AdRoll EMEA Marketing Director, will deliver a “Demystifying Attribution” session at Webbdagarna Malmö. He will share key insights about how European brands and agencies are solving for attribution—and deliver a practical framework to implement and iterate on attribution for your business.

Gavin will speak at 13.05 in the Smart Marketing Stream on Wednesday 17th May in Malmö Live.

Want to win a ticket for the event?

Don’t have a ticket for the event? Show us how much you want to understand attribution, and we’ll make sure you meet us in Malmö. Simply email attribution@adroll.com with the reason you think attribution is critical to your marketing success, and you could win two tickets to the event on 17 May.