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900+ Marketers weigh in on attribution — here are the results

81% of organizations are using marketing attribution, but 70% of businesses are now struggling to act on the insights they gain from attribution. Today we published the 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand...

[infographic] 9 Stats you should know from 2017’s Attribution Report

This year we surveyed over 900 marketers to find out where everyone stands with their attribution models and strategies. The full report has over 37 charts and includes data from brands and agencies from Europe, North America, and Asia-Pacific. In this infographic we’ve condensed a...

One simple solution to a more successful holiday season

For many marketers, advertising for the holidays doesn’t really get off the ground until Black Friday, or even later. But every savvy marketer knows that campaigns should really get up and running months before December rolls around. We wanted to help prove this point to...

[Australia] Don’t run and hide from the most lucrative retail season!

A real pain point for marketers everywhere is the Christmas holiday period. Even though this lucrative sales time can bring in a large chunk of a retailer’s annual revenue, all too often planning is left to the last minute.That’s why this year we have worked...

The Best Influencer Marketing Strategies for Holiday Success

The holidays are a very lucrative—but also competitive—time of year for brands. Marketers are in a frenzy to finalize their creative and prepare months-long campaigns to help their businesses meet year-end sales goals. Which naturally begs the question: If every brand is aiming to drive large...

How to maintain visual hierarchy in marketing

As a digital marketer, you know all about creating quality content to support your brand, products, and services. But just as important as what content you create is how you present that content. With it’s origins in Gestalt theory, visual hierarchy is a way of...

[Australia] The best holiday e-commerce checklist out there

He’s making a lead list, he’s checking it twice, he’s gonna find out which marketers are naughty or nice… Although it might not seem like it, Christmas is just around the corner and it can be a super stressful time of year for many marketers....

[Australia] Deck the Halls with Dynamic Creative

Dynamic Creative is the personalised gift of the advertising world. By understanding your customer’s specific browsing activity, AdRoll can develop dynamic ads automatically to show your potential customers product recommendations and top selling products based on the products they’ve previously shown interest in. Essentially it’s...

Introducing AdRoll Platform—our platform as a service offering

At AdRoll, we’ve spent over ten years providing businesses a robust set of full funnel marketing solutions for all stages of their customer journey. In order to bring the power of these solutions to as wide an audience as possible, today we’re happy to announce the...