Dare to Grow—Evolving the AdRoll brand

AdRoll began with a mission to democratize advertising and marketing technology for customers of all sizes. Ten years and over 100,000 customers later: AdRoll, advertising, and online shopping have all dramatically evolved. In the process, our platform has grown to cater to businesses of all...

Announcing The AdRoll Group

In mid-2017, we embarked on the journey to reimagine the future of AdRoll. Over the past ten years, we’ve helped a lot of businesses grow.  Along the way we’ve also seen advertising and online behavior significantly evolve, creating different challenges for today’s marketer. We’ve spent...

Welcoming Toby as CEO and a New Era at AdRoll

Friends of AdRoll— We founded AdRoll ten years ago with a mission to help all businesses grow. Today, I pinch myself, having a hard time believing how far we’ve come. With 500 employees and over 35,000 customers, AdRoll has become the most widely-used independent performance...

Why you’re struggling with attribution (and how to fix it)

For many marketers, their biggest day-to-day challenge is figuring out how to measure and optimize the success of their campaigns. Because of this, attribution has become one of the foremost topics in digital advertising. What exactly are the biggest challenges that marketers feel are keeping...

How to write the best native ads for brands

What are native ads? Native ads mimic the look and feel of the sites and apps where they are placed. When consumers scroll through content searching for information, they are 25% more likely to read a site-similar native ad than a site-divergent standard ad. Although...

Creating Actionable Online Ads for the Holiday Season

Creating Actionable Online Ads for the Holiday Season The biggest sales period of the year is just a few weeks away, and online retailers are busy getting their holiday ad campaigns in order. With what is now known as the ‘Amazon effect,’ this year’s competition...