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Ad Tech in Plain English: How Retargeting Works on the Web, Mobile Devices and Social Media

The terminology and technology behind retargeting is intimidating. Ad exchanges, programmatic purchasing and confusing acronyms like CTC, CPM and CTR can create a high barrier of entry for curious marketers. Thankfully, the work involved in running a retargeting campaign is simple and intuitive. For those...

A Marketer’s Guide to CES 2016: Where to Go, Who to See & What to Look Out For

  Marketers are beginning to understand that the annual Consumer Electronics Show (CES) isn’t about flashy new electronics, it’s about new technology’s impact on the future of digital communication—how your audience interacts with your brand and the world at large. CES attendance by marketers has been...

Film Roll: Highlights from AdRoll 2015

It’s been a big year at AdRoll! From new products and new offices to new additions to the AdRoll family, here are some of our favorite highlights from 2015: January We kicked off our partnership with sister high school June Jordan this year through Circle the...

[Holiday Video] ‘The Deckoning’ Unleashes Wreckage of Glitter, Cheer & Pumpkin Spice Beverages

  Recently, AdRoll scientists discovered a disturbing phenomenon. A yearly infection known as “the deckoning” has rapidly spread through the office, making decor more festive, smilies cheerier and hugs warmer. One employee tried to warn her colleagues. If she fails to stop it, soon the...

Q&A with Emily Panzea of Jonathan Adler

Big data has caused big changes in the world of marketing- from predictive analytics to real time personalization, marketing has involved into both a creative and scientific effort. Advertisers today needs to leverage both aspects to create a balanced and effective ads for a modern...

Keeping the Lights on with Fresh Post-Holiday Campaigns

2015 might go out with a bang, but 2016 comes in with more bang for your buck! Thinking that the season is over, many marketers go dark with their campaigns after the holidays. Meanwhile, the savviest advertisers do the opposite: they’re keeping the lights on...

7 Content Marketing Mistakes Made in 2015… And Ways to Improve Next Year

You were ambitious this year. You built a plan. You took a class. You went to meetups, reached out to mentors, watched webinars and read articles on Medium. You took a number of positive steps in the right direction. Of course, self reflection should also...

Climbing the cool ranks in Sydney’s coolest companies to work

We’ve always known the Rollers were cool but now it’s been recognised by JobAdvisor’s Coolest Technology Companies to work for. AdRoll Sydney has been named the 6th Coolest Technology Company to work for in Australia, moving up seven places from 13th in 2014. News.com.au reported...

[Infographic] Holiday 2015 Shopping Trends

The first step toward succeeding this holiday season is knowing where and when your customers are shopping. Key themes for 2015 include the continued reign of mobile as an essential tool to connect with shoppers as they research and shop on the go, and social...

Chopin, the latest BidIQ release, drives 35% lower CPCs

What do master composers and algorithms have in common? They both master the technicality and precision required to make a complex system work seamlessly. With our latest version of the BidIQ algorithm, named Chopin, timing is everything. Since our last release, Beethoven, our data science...

In Oz, Social Engagement is the New Black

Social media advertising in Australia is growing faster than any other digital (or traditional) ad format—so fast that Australia’s social media ad spend is projected to reach $706.3 million by 2019. So what’s got marketers so excited about advertising inventory where they have to compete...

AdRoll Commissioned Forrester to Survey Business to Business Marketers and the Results May Surprise You

Have business to business (B2B) marketers been slow to adopt digital marketing technology? Can programmatic advertising be used effectively by B2B marketers to reach potential customers early in the buy cycle? If B2B marketers have been slow to adopt digital marketing technology, what channels are...