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Building an API to Control Humans

The AdRoll Design Squad solves an obvious problem for our customers. Don’t have ads? We’ll give you ads. Want more ads? We’ll give you more ads. AdRoll has had a design team for years, but previously customers—almost all internal—could only make requests with Salesforce or...

Customer Corner: Why We’re Going to Feature Real, Live Human Beings In Our Ads

Our ads do very well relative to benchmarks, but we don’t feel like we’re reaching our potential. We—at TreeRing, a custom yearbook company—put our customers first, but why don’t our ads start with the customer? We didn’t have a good answer, so, we decided our...

Performance-boosting Dynamic Product Ads Available for Shopify Users

No two shoppers are the same. Why then, should different shoppers see the same ads? Dynamic product ads allow advertisers to create relevant, custom ads based on each site visitors’ shopping behavior—at scale. Starting today, Shopify customers can launch these ads on Facebook—the largest social...

Ad Tech in Plain English: How Retargeting Works on the Web, Mobile Devices and Social Media

The terminology and technology behind retargeting is intimidating. Ad exchanges, programmatic purchasing and confusing acronyms like CTC, CPM and CTR can create a high barrier of entry for curious marketers. Thankfully, the work involved in running a retargeting campaign is simple and intuitive. For those...

AdRoll’s New BoardRoll Disrupts This Age-old, Fast-Moving Industry

The digital divide has separated physical sign-based promotions and programmatic advertising for years. Now, AdRoll has developed a new product designed to unify the digital and physical: BoardRoll. AdRoll engineers have painstakingly mapped the strategies of the nation’s top poster board dancers to identify the...

How Do You Predict a New Customer?

Marketers know that bringing in new customers is crucial to growing revenue, yet there are thousands of potential customers who haven’t seen your site. How do you reach out to a prospect before they know even know they’re interested? AdRoll Prospecting predicts new audiences with...

[Infographic] Forrester: Retargeting Second Only to Search Advertising in Effectiveness

June 2015, AdRoll commissioned Forrester Consulting to evaluate how B2B marketers use digital technology to reach early-stage buyers. Among many findings, Forrester discovered the most effective marketing techniques are often the most underutilized. At the top of that list was retargeting, which 92 percent ranked...

3 Ways to Use Your Website to Grow Your Email List

Your website is a gold mine of customer data that can increase your digital reach across all devices, social media, email and the web. In fact, if you’re sending email-based campaigns, you’re probably already collecting valuable data. Email retargeting allows you to connect your email...

Why You Have a Marketing Stack—And How We Arrived at Ours

The world of marketing stacks can be a confusing one. In 2016 the marketing technology landscape grew to more than 3,500 companies, according to ChiefMarTec. That’s not just a huge number; this figure gives us insight into how marketers think. We don’t use one big...

[Customer Corner] 10 Tips for Getting Started with Retargeting, From A Retargeting Customer

Sudhir Sharma, Movoto’s Director of Marketing, SEO Traffic Acquisition, shares his ten suggestions for new retargeters in the latest entry of customer corner, a blog series written by—and for—AdRoll customers.  Creating a retargeting strategy and setting a campaign in motion requires a little work. Once...

AdRoll Forges Client Success on Instagram

With over 400 million engaged Instagram users, AdRoll customers are recognizing the benefits of layering Instagram in addition to their Facebook campaigns—as a way to extend their social footprint and drive reach, scale, and, ultimately, performance for their user acquisition efforts. In the last 6...