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How Do You Predict a New Customer?

Marketers know that bringing in new customers is crucial to growing revenue, yet there are thousands of potential customers who haven’t seen your site. How do you reach out to a prospect before they know even know they’re interested? AdRoll Prospecting predicts new audiences with...

[Infographic] Forrester: Retargeting Second Only to Search Advertising in Effectiveness

June 2015, AdRoll commissioned Forrester Consulting to evaluate how B2B marketers use digital technology to reach early-stage buyers. Among many findings, Forrester discovered the most effective marketing techniques are often the most underutilized. At the top of that list was retargeting, which 92 percent ranked...

3 Ways to Use Your Website to Grow Your Email List

Your website is a gold mine of customer data that can increase your digital reach across all devices, social media, email and the web. In fact, if you’re sending email-based campaigns, you’re probably already collecting valuable data. Email retargeting allows you to connect your email...

Why You Have a Marketing Stack—And How We Arrived at Ours

The world of marketing stacks can be a confusing one. In 2016 the marketing technology landscape grew to more than 3,500 companies, according to ChiefMarTec. That’s not just a huge number; this figure gives us insight into how marketers think. We don’t use one big...

[Customer Corner] 10 Tips for Getting Started with Retargeting, From A Retargeting Customer

Sudhir Sharma, Movoto’s Director of Marketing, SEO Traffic Acquisition, shares his ten suggestions for new retargeters in the latest entry of customer corner, a blog series written by—and for—AdRoll customers.  Creating a retargeting strategy and setting a campaign in motion requires a little work. Once...

AdRoll Forges Client Success on Instagram

With over 400 million engaged Instagram users, AdRoll customers are recognizing the benefits of layering Instagram in addition to their Facebook campaigns—as a way to extend their social footprint and drive reach, scale, and, ultimately, performance for their user acquisition efforts. In the last 6...

[Map] Which American States and Cities Click Ads Most Frequently?

Is there a correlation between the likeliness of internet users to click on advertising and those users’ location? As a part of Priceonomics’ data-driven storytelling initiative, they approached us for a compelling dataset. We decided to share the click-through-rates from millions of AdRoll impressions across 100...

What Marketing Tech Are Donald Trump, Hillary Clinton and Other Candidates Using? An Analysis (With Some Graphs)

Online ad spending in political campaigns is predicted to rise to $1.06 billion in 2016. Which made us wonder, how much is this rise represented in digital media campaigns and the adoption of marketing tools among high-profile presidential candidates? For clues, we decided to look...

Customer Corner: How Pantheon’s Emi Winslow Targets Multiple Buyer Personalities at Once

We sat down with Emi Winslow, the online marketing manager at web hosting and management company, Pantheon, to discuss her experience running digital marketing programs at a burgeoning B2B business. In her role, Emi is focused on generating leads and increasing brand awareness. AdRoll: Tell...

AdRoll Prospecting is Now The World’s Largest Opt-in Advertiser Data Co-op

Customer acquisition is a catch-22. You can get great reach by blasting digital ads, but often at the expense of performance and finding highly vetted people. Our goal with AdRoll Prospecting is to give advertisers high performing audiences at scale. It all starts with quality...

[Australia] How James Kerridge of Harris Farm Balances Emotionally-Driven Marketing and Data-Driven Analytics

What happens when data-driven business practices meet the tried-and-true craft of developing ad creative? In our Big Data Big Ideas white paper, we asked some of the most brilliant creative and business minds about how they square the two. We interviewed James Kerridge, Head of...