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[Australia] Turn holiday horror into holiday heaven!

Dashing through the year, working day and night, realise that Q3 began, yikes! Christmas is in sight!  The silly season is a frantic rush of managing multiple campaigns, luring in new leads and bringing in more revenue than last year. It’s far from the relaxed,...

[Customer Corner] 5 Attribution models for small businesses and how to use them

What does your small business know about assessing attribution? The answer, hopefully, is that you’re fairly well versed in it. Attribution allows you to assign credit to the different marketing touches that influenced your customers to complete a conversion action—such as product purchases, demo requests,...

The definitive calendar to creating successful holiday campaigns

For many marketers, advertising for the holidays doesn’t really get off the ground until November, or even later. But every savvy marketer knows that campaigns should really get up and running many months before December rolls around. To show how costly starting late can be,...

The most comprehensive guide to holiday planning for retailers

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holiday advertising push” has expanded substantially. While these retail days have helped distribute the holiday rush across a longer period of time, they’ve...

39 e-commerce stats you need to know before the holidays

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign...

Measure Impact with AdRoll’s New Attribution Dashboard

What contributes to a user’s decision to convert on your site? If you’re like most marketers, this can be tough to answer. Certain channels, like display and email, are easy to measure based on the actions and clicks they drive, but we often downplay the...

AdRoll integrates with European e-commerce platform Prestashop

Starting and running an online retail business requires a tremendous amount of planning and diligence. It’s necessary to create a stellar end-to-end customer experience for your brand’s reputation. For small to medium-sized businesses, these details cannot be compromised.  Online retail shoppers are busy and have...

[Customer Corner] Identifying & Converting Target Audiences

Viki, a streaming video service with global reach, removes the language and cultural barriers that stand between great entertainment and fans around the world. They do this by introducing ways to learn new languages while watching your favorite videos. Viewers can watch their favorite shows,...

How AdRoll cut our retargeting CPA in half using Dynamic Ads for B2B

Working at AdRoll has many perks. From Monday night dinners and monthly wine tastings, to team outings and the obligatory ping-pong tables—the list is pretty long. But one of my favorite perks as a member of AdRoll’s marketing team, and as a certified digital marketing...

Back-to-School Infographic 2017

Did you know that June and July account for over 45% of back-to-school spending? And did you know that the back-to-school season is the 2nd biggest retail event of the year? To help you better prepare this back-to-school season we’ve pulled all the essential stats...