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AdRoll Commissioned Forrester to Survey Business to Business Marketers and the Results May Surprise You

Have business to business (B2B) marketers been slow to adopt digital marketing technology? Can programmatic advertising be used effectively by B2B marketers to reach potential customers early in the buy cycle? If B2B marketers have been slow to adopt digital marketing technology, what channels are...

Creative 101 for your Holiday Campaigns

This year, a projected $965 billion will be spent by consumers shopping for the holidays. Whether you’re trying to attract foot traffic into your storefront or going after the estimated 14% increase in online spending this season, it’s important to stay visible with a strong...

Ad Blockers: Tired Hype, or Real Threat?

Thanks to Apple’s release of iOS 9—and content-blocking capability on Safari—ad blocking is a hot topic. Announcements like these can work the industry into a frenzy, and for good reason: When Apple announced that Unique Device Identifiers (UDIDs) were deprecated, it was a major disruption....

3 Strategies to Scale your Q4 B2B Campaigns

As we move into Q4, many B2B marketers’ focus tends to shift from driving leads to driving to holiday parties and spending time with family and friends. But don’t be left in the dust come Q1! Be smart about your marketing strategies. Here are 3 ways...

6 Digital Marketing Gurus You Don’t Want to Miss a Tweet From

Creating a strong full-funnel multi-channel marketing plan is essential in differentiating yourself from your competitors. A great way to stay up to date with trending digital news, announcements, and best practices is to follow influential Tweeters. Looking for the top marketing thought leaders on Twitter? Here...

Preparing Your Holiday Budgets and Timelines

Planning your marketing strategy for the holidays can be daunting, but a little extra time spent on the front end can pay huge dividends. To set yourself up for success, make sure you’re covering all the bases when preparing your Holiday 2015 strategy. Budgets Engage...

[Video] Breaking Down Google’s First Quarter Under Alphabet

Last week, we saw a breakdown of Google’s first quarter under Alphabet. Major takeaways included: Google is making significant strides in the increasingly important mobile market, with its earnings surging 45 percent to nearly $4 billion, or $5.73 per share. Third-quarter revenue increased 13 percent to...

Deck the Holidays with AdRoll for Facebook Audience Network

It seems like everyone has a smartphone now. In 2015, Ericsson reported that there are a cool 2.6 billion mobile subscriptions globally. Yet very few of us are using our phones solely for their “primary” purpose: making calls. Instead, according to Flurry’s latest report, smartphone...

The sharing economy moves to digital advertising

Data sharing co-ops are emerging in digital advertising… but are you surprised? Advertising co-ops are nothing new – we’ve seen them in advertising for years. According to the IAB, co-ops date back to the 19th century. These early co-ops were agreements between manufacturers and retailers...

AdRoll Awarded Facebook’s Small Business Solutions Badge

AdRoll is delighted to receive Facebook’s Small Business Solutions (SBS) badge in recognition of the value we bring to our small- and medium-sized businesses. The SBS badge recognizes Facebook Marketing Partners that have tailored solutions to small businesses, such as low minimums and easy-to-use technology...

Retargeting for the financial sector

This is the time of year that customers are planning holidays, moving house, and spending up big on gifts for Christmas. Advertising appropriate products to complement these activities is essential! In the dog-eat-dog world of finance, it’s important for marketers to have an understanding of...

The Performance Marketer’s Guide to the Holidays 2015

The Holiday 2015 season is just around the corner! Are you ready? This year, a projected $965 billion will be spent by consumers on holiday shopping. Whether you’re trying to attract foot traffic into your storefront or going after the estimated 13.9% increase in online spending...