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6 Questions About LinkedIn’s Lead Accelerator Closing and the Programmatic Industry, Answered

LinkedIn announced February 4 that it will close down its retargeting platform, prompting a slew of competing market analysis and media interest in the social media giant’s advertising efforts, and the retargeting industry. Below, we’ve answered some of the biggest questions about LinkedIn’s announcement, its...

From Inbox to Checkout: Introducing Email Retargeting With SendRoll

The theme around AdRoll’s HQ this year is “Go Beyond.” Over the course of the year, we’ll be launching new products that take the performance and usability AdRoll is known for and extending them into new, exciting areas of marketing, all with the goal of...

[UK] Keeping an eye on the future at IAB Digital Techfronts

This year, for the first time, nearly 60% of UK display advertising is expected to be programmatic, according to eMarketer—and next year, more than 50% of all media ad spend in the UK will be digital, according to a study by Carat. Clearly, media agencies...

5 Must-Haves That Mobile Shoppers Demand of Ecommerce Brands

The retail industry operates in an increasingly digital world, and mobile technology keeps making that world larger and smaller. Deloitte has estimated that mobile activity influenced 64 cents for every dollar spent in retail outlets in 2015, and the mobile trend is only going to grow....

3 Reasons Why B2B Marketers Should Up Their Social Media Game

As an advertising Account Executive, I’ve noticed social media is the most underutilized resource among B2B marketers. In our latest Facebook platform analysis, AdRoll’s B2B retargeting advertisers experienced an overall 140 percent boost in click-through-rates after adding Facebook to their web retargeting. Yet social media usage by B2B...

How Facebook’s New Reactions Will Force Advertisers to React to Their Audience’s Reaction

The recently expanded Facebook Reaction emotions are the result of a decades-old debate. “Why can’t I dislike something?” users have been asking for years. Now, it exists, and it’s pretty cool. It allows a deeper, more emotional level of feedback compared to the dry, narrow “like”...

How Behavioral Tech Brought the Modern Marketer From the Sideline to the Sales Pipeline

This post was written by Joe Hyland, CMO of ON24, a webinar marketing platform. Marketing has evolved from the last, least sophisticated department hired for startups into a profit center, demonstrating measurable ROI and taking ownership over the sales cycle. We’re in an era of...

Interactive Carousel Ads Have Seen 20% Increase in Conversions on Facebook and Instagram

If a picture is worth a thousand words, and you’re trying to tell a compelling visual story, wouldn’t you like an opportunity to craft a longer narrative? Carousel ads are allowing marketers to do just that. Across Instagram and Facebook, marketers have the ability to...

Customer Corner: UMSL’s Jon Hinderliter On What Growth Hacking Actually is, And How He Used it to Boost Enrollment

Jon Hinderliter’s story is impressive. As the Assistant Director of University Marketing & Communications at the University of Missouri-St. Louis (UMSL), he needed to find digital methods to boost enrollment despite a 5-year-old home page, no CRM software and no clear digital marketing strategy. The...

My Go-to-Marriage Plan: How to Tie the Knot When You’re a Marketer

I recently got married to the best guy ever. The wedding planning was a little more than I bargained for, however. Thankfully, as a marketer, I had a great GTM – “Go to Marriage” plan, to keep me in check. For the launch date of...

[Infographic] 4 Graphs That Show Exactly How Much Smarter Marketers Are About Attribution in 2016

Digital advertising and marketing has matured in greatly in the 15 years since AdWords was launched and last-click became the de facto attribution model. Attribution models, for the uninitiated, are how marketers give credit to marketing successes. Last-click modeling gives all of the credit for a...

AdRoll Partners With Adform, Opening Access to Premium Inventory

AdRoll has recently formed a new partnership with Adform SSP. One of the key objectives of this collaboration is to unlock premium, world-class advertising inventory throughout Europe, the United Kingdom and the United States. This new partnership is exciting for a multitude of reasons. Not...