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How Facebook’s New Reactions Will Force Advertisers to React to Their Audience’s Reaction

The recently expanded Facebook Reaction emotions are the result of a decades-old debate. “Why can’t I dislike something?” users have been asking for years. Now, it exists, and it’s pretty cool. It allows a deeper, more emotional level of feedback compared to the dry, narrow “like”...

How Behavioral Tech Brought the Modern Marketer From the Sideline to the Sales Pipeline

This post was written by Joe Hyland, CMO of ON24, a webinar marketing platform. Marketing has evolved from the last, least sophisticated department hired for startups into a profit center, demonstrating measurable ROI and taking ownership over the sales cycle. We’re in an era of...

Interactive Carousel Ads Have Seen 20% Increase in Conversions on Facebook and Instagram

If a picture is worth a thousand words, and you’re trying to tell a compelling visual story, wouldn’t you like an opportunity to craft a longer narrative? Carousel ads are allowing marketers to do just that. Across Instagram and Facebook, marketers have the ability to...

Customer Corner: UMSL’s Jon Hinderliter On What Growth Hacking Actually is, And How He Used it to Boost Enrollment

Jon Hinderliter’s story is impressive. As the Assistant Director of University Marketing & Communications at the University of Missouri-St. Louis (UMSL), he needed to find digital methods to boost enrollment despite a 5-year-old home page, no CRM software and no clear digital marketing strategy. The...

My Go-to-Marriage Plan: How to Tie the Knot When You’re a Marketer

I recently got married to the best guy ever. The wedding planning was a little more than I bargained for, however. Thankfully, as a marketer, I had a great GTM – “Go to Marriage” plan, to keep me in check. For the launch date of...

[Infographic] 4 Graphs That Show Exactly How Much Smarter Marketers Are About Attribution in 2016

Digital advertising and marketing has matured in greatly in the 15 years since AdWords was launched and last-click became the de facto attribution model. Attribution models, for the uninitiated, are how marketers give credit to marketing successes. Last-click modeling gives all of the credit for a...

AdRoll Partners With Adform, Opening Access to Premium Inventory

AdRoll has recently formed a new partnership with Adform SSP. One of the key objectives of this collaboration is to unlock premium, world-class advertising inventory throughout Europe, the United Kingdom and the United States. This new partnership is exciting for a multitude of reasons. Not...

AdRoll’s Chris Staton On Developing Creative That Nails the Most Overlooked Aspect of Ad Campaigns: Context

Following the release of our Big Data and Idea’s white paper, where we looked at the intersection of creative and data-driven marketing, we decided to take a close look at how AdRoll’s creative department bridges this divide. For that, we interviewed Chris Staton, AdRoll’s prolific...

[Infographic] 4 Charts That Show How Much Marketers Learned About Digital Advertising in 2015

Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it provides?...

How One Tiny Google Analytics Metric Can Tell You Volumes About Your Retargeting Campaign

Marketers have made enormous strides in understanding key marketing success metrics. Our latest State of the Industry survey, for example, found that approximately 80 percent of marketers were confident in their ability to track and analyze attribution—assigning credit to the right marketing efforts— 10 percent...

Heidi Bullock of Marketo on the Future of 1:1 Marketing and 3 Ingredients for Amazing Ads

Heidi Bullock, Marketo’s VP of Demand Generation, spoke with AdRoll as a part of a series of interviews with original thinkers in marketing. Bullock explained her approach to measuring the success of creative projects and explained her predictions of the future of 1:1 marketing. The...

You’re Getting New Prospects—But Who Are They, Really?

Marketers are obsessed with customer insights. In the hunt to understand who’s visiting our site and buying our products, we perform a variety of time-consuming and complicated tasks—everything from coordinating focus groups to conducting surveys. We do this research not just to understand our existing...