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App Annie Drives 30 Percent Incremental Lift in Conversions Through AdRoll’s Marketo Ad Bridge Integration

It’s been just over a month since we launched our Marketo Ad Bridge integration. But we’ve already started to see amazing results with customers who have taken advantage of the integration to connect their Marketo data to AdRoll retargeting campaigns. AdRoll’s Marketo Ad Bridge integration...

Attribution: You’re Doing it Wrong

When was the last time you clicked on an ad? Can’t remember? That’s probably because most people never click on ads. Studies have shown that only 16% of people ever click, and half of those (8%) account for 85% of all clicks on display ads....

Top Tips for Search Marketing Domination This Holiday Season

Elite SEM is one of the fastest growing Search Engine Marketing agencies in the country. Sara Goodman, SEO Account Manager, and Adrienne Gaines, Manager of Client Strategy, at Elite SEM share their search marketing holiday strategy tips for this year: 1. Leverage Historical Data to Your Advantage...

6 Questions to ask your performance marketing vendor

With over 71% of advertisers incorporating retargeting into their marketing mix, it’s not a matter of if you’re going to retarget, but rather how you’re going to. Here are the 6 Questions that you SHOULD be asking any performance marketing vendor you’re considering for retargeting: 1. What...

Things to do at Shop.org 2015

Calling all Retailers – we are less than one week (yes, one week) from the Shop.org Digital Summit 2015. On October 5-7th, join AdRoll and more than 5,400 professionals at the Philadelphia Convention Center, where we will be discussing online retail trends for 2015, eCommerce...

10 Holiday Advertising Tips to Help You Crush it This Year

The holidays shopping season is almost here. Last year, online sales grew 13.9% during the holiday season and that number is poised to grow exponentially this year. Retailers must put a plan in place now to take advantage of this surge in shopping. To help,...

MailChimp + AdRoll: Transform Your Email Lists into Retargeting Campaigns

Email is one of the most widely used marketing channels. But what if you could get even more marketing reach — on different channels — from the same email lists? That idea inspired us to integrate with MailChimp, a lead email marketing platform that helps...

4 No-fuss ways to optimize mobile for the holidays

The holiday season is a few months away, but we know it’s already top-of-mind for marketers. Here are 4 no-fuss ways to make your advertising mobile-friendly. 1. First thing’s first- make sure your account is set up to capture new mobile users. Placing the AdRoll pixel...

AdRoll Strategic Solutions for Enterprises and Agencies

Today, we’re excited to announce our new service tier: Strategic Solutions. This program is specifically designed for large brands and agencies, and provides hands-on guidance, campaign controls, and reporting transparency for larger customers in a way that is unmatched by other offerings in the performance...

Australia Takes Retargeting Full-funnel

Today’s marketers are becoming more like analysts, using technology to understand and react to always- on consumers in real time. Australian marketers have rapidly embraced digital advertising. Unlike in the US and the UK, digital advertising in Australia now attracts a larger ad spend than...

Facebook by the Numbers 2015 Report Analyzes 46 Times More Ad Impressions Than Last Year.

Today, I am excited to announce the release of our “Facebook by the Numbers 2015” research report. Last year’s report was a must download for all serious performance marketers who wanted to take their retargeting to the next level. This year, we provide an in-depth...

Drive cross-device conversions with dynamic carousel ads on Facebook

When it comes to engaging with your customers through digital marketing, you don’t want to miss your chance when you have their attention. Getting the relevant products in front of your customer when he or she is already engaged with content can be difficult, especially...