[Customer Corner] 5 Attribution models for small businesses and how to use them

What does your small business know about assessing attribution? The answer, hopefully, is that you’re fairly well versed in it. Attribution allows you to assign credit to the different marketing touches that influenced your customers to complete a conversion action—such as product purchases, demo requests,...

The definitive calendar to creating successful holiday campaigns

For many marketers, advertising for the holidays doesn’t really get off the ground until November, or even later. But every savvy marketer knows that campaigns should really get up and running many months before December rolls around. To show how costly starting late can be,...

The most comprehensive guide to holiday planning for retailers

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holiday advertising push” has expanded substantially. While these retail days have helped distribute the holiday rush across a longer period of time, they’ve...

39 e-commerce stats you need to know before the holidays

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign...

Measure Impact with AdRoll’s New Attribution Dashboard

What contributes to a user’s decision to convert on your site? If you’re like most marketers, this can be tough to answer. Certain channels, like display and email, are easy to measure based on the actions and clicks they drive, but we often downplay the...

[Customer Corner] Identifying & Converting Target Audiences

Viki, a streaming video service with global reach, removes the language and cultural barriers that stand between great entertainment and fans around the world. They do this by introducing ways to learn new languages while watching your favorite videos. Viewers can watch their favorite shows,...

How AdRoll cut our retargeting CPA in half using Dynamic Ads for B2B

Working at AdRoll has many perks. From Monday night dinners and monthly wine tastings, to team outings and the obligatory ping-pong tables—the list is pretty long. But one of my favorite perks as a member of AdRoll’s marketing team, and as a certified digital marketing...

Back-to-School Infographic 2017

Did you know that June and July account for over 45% of back-to-school spending? And did you know that the back-to-school season is the 2nd biggest retail event of the year? To help you better prepare this back-to-school season we’ve pulled all the essential stats...

17 Back-to-school Stats Every Retailer Should Know

The summer is the 2nd busiest time of the year for retail with 17.2% of the entire year’s retail sales occurring in just a few short weeks. With the holiday season soon to follow, a lot of retailers can get overwhelmed and miss out on...

Introducing: AdRoll APIs

The word API—Application Programming Interface—is one that is thrown around quite often in the world of technology. But, unless you’re a developer or working at a technology company, the word may not have any real clarity. So what the heck is an API? The textbook...

How to grow your business with AdRoll on Shopify

Did you know that Shopify customers who use the AdRoll integration saw an average 9.5x return on ad spend? If you’re an online retailer, chances are, you’re using one of the many e-commerce platforms to manage your online store. AdRoll has partnered with a number...

Rolling into Chicago and we’re hiring!

AdRoll has continued our story of success into 2017. We reached 35,000 active advertisers, achieved a $300m revenue run rate, launched AdRoll Pro for Agencies and AdRoll ABM, were named Partner of the Year by Marketo, and added industry veteran Toby Gabriner to our executive...