Google Remarketing vs AdRoll Retargeting

A lot of advertisers who come to AdRoll get started with retargeting through Google’s remarketing program. Google’s remarketing is a great place to get started and learn about how effective retargeting can be as a marketing channel, and then a lot of advertisers come to...

Political Retargeting: Engaging Voters Through Intent Data

The breakout marketing story from the 2008 election was undoubtedly social media — how Obama and McCain leveraged channels like Facebook and Twitter to engage a young demographic of voters as it had never been done before.  While there’s little argument about who leveraged social...

Retargeting is not “bad behavior”

Notch, the creator of the popular game Minecraft, recently responded to one of AdRoll’s account managers’ suggestion that he could run a successful retargeting campaign. His response made the Reddit front page. There’s no doubt retargeting is becoming a very popular marketing technique. Nearly all brands...

Hey NYC… Thanks for Coming Out to Adperitif!

A big thanks to all the advertising industry folks who came out to Adperitif last Thursday in NYC. We lucked out with gorgeous weather, made even more enjoyable by the open-air setting on Hotel Chantelle’s rooftop! We hope you all had a chance to try...

Rollin’ in the Big Apple for New York Internet Week

The AdRoll team is in NYC this week for Internet Week 2012. Internet Week is a city-wide festival focused on the openness of the web and digital community in New York. So far, we’ve checked MediaPost’s OMMA Mobile Conference, the Digiday Conference and of course the Internet Week Opening Party,...

Guest Post: Why is Conversion Optimization so Important?

By: Cameron Hendrick of Endai Worldwide Our friends at AdRoll have been kind enough to offer us a guest blogging spot, so we’re going to spend some time talking about what’s on the other side of that display ad: site optimization for conversion. Website conversion...

[Video] How AdRoll Bids on Retargeting Impressions

Check out the video below where I describe how AdRoll bids on retargeting impressions. Alright, today we’re going to talk about what happens behind the scenes when AdRoll actually serves retargeting impressions. So the AdRoll platform is all about helping you understand the behaviors of...

AdRoller Interview: J. Ryan Williams, Quiznos Superstar

ShangRolla is a special place. Yes we’ve got tons of free candy, video games and a ping pong table, but it’s the people that truly make AdRoll a fun place to work. With that said, we thought it’d be fun to continue introducing you to...

AdRoll Goes Hollywood: Entertainment Retargeting

On Monday, the AdRoll team is making a break for Hollywood — that is, Digital Hollywood. We’re heading down to Marina Del Rey for the Digital Hollywood Conference, which will take place at the Ritz Carlton. Digital Hollywood is a popular entertainment and technology conference...

Great Time at the Innovation Panel Last Night!

Last night our own Suresh Khanna, VP of sales at AdRoll, participated in a panel discussion at RocketSpace on ‘Innovation: From Product to Monetization’, put on by the folks over at Betts Recruiting and the Founders Network. Suresh was joined by a number of other...

Customer Spotlight: Hipmunk

All of our customers have one thing in common — they’re smart marketers. On average, AdRoll customers earn $10 for every $1 spent on retargeting. That’s a marketing dollar well spent, no matter how you look at it.One of our favorite customers (as is apparent...

[Video] How We Roll: Greg & Boodha

We have some pretty stellar, interesting characters here at ShangRolla (also known as AdRoll HQ). Given that fact, we thought it’d be fun to give you guys a little taste of the unique culture, talent and personalities behind the world’s largest retargeting platform, in the...