Inc. Magazine Profiles ScotteVest’s Success With AdRoll Retargeting

Jason Del Rey of Inc. Magazine explores how ScotteVest’s Scott Jordan uses behavioral retargeting to bring customers back to his website, increasing brand awareness and conversions. The retargeting results have surpassed Jordan’s expectations, he says. In three months, Scottevest spent about $12,000 retargeting through AdRoll...

How Do Cookies Work?

The Snack Pack Answer: Cookies are small files that a web server automatically sends to your computer’s web browser (think Firefox, Safari, Internet Explorer) when you browse certain websites. Cookies are stored as text files on your hard drive, and servers access them when you...

Retargeting Opportunity: 50% of Online Shoppers Browse Before They Buy

A study by e-tailing.com and PowerReviews details online shopping trends, specifically highlighting the importance of browsing to save time and increase confidence in purchase decisions. 50% of all online shoppers do research for at least half of the things they buy online. In addition, the...

What is the Best Ad Size?

Ever wonder what the best performing ad size is? One of the luxuries of running campaigns for hundreds of advertisers is that we get a lot of aggregate data. In an effort to make all businesses smarter advertisers, we’d like to share some of that...

How do you make display ads work?

A former coworker said to me, “I really want display to work for us. I think there’s great potential, but right now I don’t have transparency into where our ads are showing up and we’re getting a .02% CTR. Is that bad? What’s average?” My...

CPA: Can’t get no satisfaction

You know how online advertising works. A web user sees your perfectly targeted ad… the creative sings… the viewer’s pupils dilate… their pulse quickens… they feel a small tingle in the pit of their belly.  They click with the intensity of someone making their last...

Measuring the Impact of Retargeting

We’re happy to be announcing the release of the first phase of our conversion tracking dashboard today for all advertisers on the AdRoll platform. We believe it will help our advertisers quantify the results of their retargeting campaigns because it will help answer this question:...

Retargeting: Focus on Conversion

You hear a lot about how retargeting increases conversion, but it’s hard to believe. It’s still display advertising, after all–known more for branding campaigns and awareness raising than for being attributed to conversion. That’s all beginning to change now, with new tracking capabilities and more...

Top 10 Retargeting Optimization Tips

Ready to jump on board and start a retargeting campaign for your business?  Advertisers are enjoying high ROI out of these campaigns, watching their CPCs drop and CTR soar as people are getting smarter about how to optimize.  Search marketing has gone through years of...

PubScore for 20,000+ websites

We’re always hard at work trying to make online advertising simple and effective for brands of all sizes.  With traditional display advertising, you get two main benefits — awareness and traffic.  The traffic is a simple formula of impressions times click-thru rate.  For the awareness...

2010 Predictions

2009 was a big year at AdRoll. While we’ve watched display advertising come back into vogue, it’s been awesome to see our team innovate and develop the best display-based solutions for a growing range of SMB marketers. As we’re gearing up for another big year...

How to create a successful banner ad

A lot of advertisers ask us how to build a great banner ad, and we’re happy to help.  Your customers see hundreds of ads daily, and it’s hard to make a good impression. A successful online ad campaign needs quality banner ads, so we’ve come...