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Drive cross-device conversions with dynamic carousel ads on Facebook

When it comes to engaging with your customers through digital marketing, you don’t want to miss your chance when you have their attention. Getting the relevant products in front of your customer when he or she is already engaged with content can be difficult, especially...

3 Ways to Optimize Your B2B Content Marketing with Retargeting

Content marketing has quickly become a top marketing initiative in the B2B tech sector. Today, 86% of B2B marketers rely on content marketing not only to educate and boost awareness, but also to drive customer action. Retargeting can play a key role in extending your...

How to keep customers at the core of product decisions

The directive for every business is to innovate with new features, products, or services to solve for real problems customers are facing. The challenge, however, is often in deciding which areas to focus on first, and how best to allocate time and resources in a...

How Echo Club House Scored Dedicated Fans–And Keeps Them Engaged

Echo Club House is first and foremost a boutique fashion brand. From plaid miniskirts to glittery, jelly sandals, each item is bold and retro. We spoke to Club President Michelle Harpin on how the store stays customer-centric and fashion-forward with platforms like AdRoll and Shopify–all...

Expanding AdRoll’s data pool across the pond

We announced Prospecting Beta in June for our North American, Japanese and Australian customers. Today, we expand the Beta to performance marketers in Europe. Prospecting is an upper-funnel product that connects advertisers to new, qualified potential customers that have never been to their website. It...

The Performance Marketer’s Guide to Retargeting: Pt. II

We recently introduced the basics of retargeting in the Performance Marketer’s Guide: Part I. Now, delve even deeper into the essential strategies you need to help elevate your campaigns. As retargeting continues to deliver strong results, marketers are increasing their investment not only to meet...

5 Dreamforce sessions you need to attend

Dreamforce promises to be a week of inspirational keynotes, valuable sessions, and infamous parties. One of the most anticipated technology conferences of the year, Dreamforce brings together leading industry experts to share their thoughts on the latest trends. With 1,500+ sessions at your fingertips, how...

Our AdRoll Summer Internship Experience

This summer, AdRoll offered a summer internship program for high school students who were interested in experiencing a taste of the technology industry here in San Francisco. As a student intern within the marketing team, I thought it would be a fun idea to learn...

Big Data, Big Ideas: Publicis Kaplan Thaler on Digital Creative

Today’s marketing industry is being given a new perspective on customers- big data. It may seem like it’s not a huge leap to understand finding the perfect balance between technology and creativity- but with technological advances like real-time personalization and predictive analytics, going from big...

Happy and healthy employees? Yes, AdRoll has them.

At AdRoll, being a Great Place to Work means more than just providing awesome perks like Bagel Wednesdays or a dog-friendly office environment. It means caring for our employees’ holistic health and well-being. We firmly believe in investing in and taking good care of our...

AdRoll for Instagram Beta: Picture Perfect Marketing

It’s appropriate that it’s #tbt on the day we announce AdRoll’s integration with another new and exciting inventory source. One of our core objectives is to help marketers leverage their customer data across devices and inventory sources, and we’re pleased to have a track record...

3 Reasons to Keep Your B2B Campaigns Humming Year-Round

A healthy lead gen program doesn’t go on autopilot between Memorial Day and Labor Day. The savviest marketers are using summer to build up their pipeline for the rest of the year. With vacation on the brain and an upsurge of “Out of Office” auto-responders,...