Introducing AdRoll X: Incrementality done right

Marketing departments exist for the sole purpose of helping grow the revenue of the company. That may be through developing a strong brand, running direct response advertising, or something in between. But in its most simplistic form, marketing is the idea that by spending money...

AdRoll launches new certification program for agencies

Every agency wants their clients to succeed and the most effective agencies are able to drive real impact for every client, every time. But this level of service often takes huge investments in time and technology. Because of this, we’re introducing the AdRoll Certification Program...

The power of knowing what gets people shopping

You build marketing and ad campaigns that are seamless and personal. The message is clear and crisp, and it’s targeted to the perfect audience. But once everything is up and running, you’re not quite sure if it’s working. Sound familiar? You’re not alone. Marketers have...

How to grow your Shopify store with AdRoll

You did it. You’ve got your store up with Shopify—and it looks great. Each of your products is finally online for people to enjoy. You should be proud of all the work it took to get you to this point, but you’re not quite out...

Preparing for GDPR

If you do business or have customers in the EU, you’ve likely heard a lot about GDPR. In short, the General Data Protection Regulation (GDPR) is a new data privacy law going into effect on May 25, 2018 and impacts sites based in the EU...

Introducing RollWorks: The B2B Growth Platform

Today we’re very excited to announce the launch of RollWorks, a brand new business unit within AdRoll Group. RollWorks is a Growth Platform dedicated to helping B2B marketers find and engage the right people within the accounts that matter to them most. LEARN MORE  ...

Introducing AdRoll Platform—our platform as a service offering

At AdRoll, we’ve spent over ten years providing businesses a robust set of full funnel marketing solutions for all stages of their customer journey. In order to bring the power of these solutions to as wide an audience as possible, today we’re happy to announce the...

Measure Impact with AdRoll’s New Attribution Dashboard

What contributes to a user’s decision to convert on your site? If you’re like most marketers, this can be tough to answer. Certain channels, like display and email, are easy to measure based on the actions and clicks they drive, but we often downplay the...

Introducing: AdRoll APIs

The word API—Application Programming Interface—is one that is thrown around quite often in the world of technology. But, unless you’re a developer or working at a technology company, the word may not have any real clarity. So what the heck is an API? The textbook...

How to grow your business with AdRoll on Shopify

Did you know that Shopify customers who use the AdRoll integration saw an average 9.5x return on ad spend? If you’re an online retailer, chances are, you’re using one of the many e-commerce platforms to manage your online store. AdRoll has partnered with a number...