Geographic targeting display advertisements allows advertisers to reach their ideal audience. Because IP addresses can be mapped to physical locations, local advertisers can target visitors in the specific markets that they do business in.

Through several usability studies, we found that users frequently had trouble with AdRoll’s geo-targeting features. In advertising language, most networks think of the country in terms of metro regions, that might be something like New York, including parts of New Jersey, Connecticut, and Pennsylvania. Well, most actual people don’t think of the country that way – but ad networks force you to buy inventory this way.

Geo-targeting on display advertising campaigns
AdRoll Geotargeting

We’ve simplified the interface for the geographic targeting to make these metro regions clearer and easier to understand. We hope you like it. Feel free to let us know any feedback when you’re launching your next ad campaign.