Introducing the AdRoll Marketo Connector

As a B2B marketer, I often face the same challenges as our clients. Challenges that range from gaining insights into our multi-platform customer journey to assessing whether or not we’re driving the right kinds of leads, and even evaluating whether marketing and sales could be...

It’s Not Too Late! Launch a SendRoll campaign for the holidays.

The holiday shopping season is in full swing—kicking off last week with Black Friday, Cyber Monday, and Retargeting Tuesday. During this time, we sent about 200K SendRoll emails helping our customers convert site visitors into online buyers.  Because of this, it looks like email marketing...

AdRoll’s November Product Roll-up

We’ve been hard at work making our dashboard more intuitive and our product offering more robust. Take a look at some of our favorite updates from the past few weeks. Updates to targeting: You can now get even more control over your campaigns. With our...

No clicks on your first email? Send a series of follow-up emails with SendRoll!

Try follow-up emails in SendRoll today! Sometimes, your subscribers need a little extra nudge. So why not reach them where they spend most of their day online—their inbox? Our email retargeting tool, SendRoll has been helping businesses extend their retargeting campaigns to the inboxes of...

AdRoll’s newest inventory source: email

If you’re in charge of attracting and eventually converting new customers, there is a high chance that you’re inundated with a variety of strategies and options to maximize ROI. However, managing these efforts across different tabs and vendors can be extremely time-consuming and inefficient. Today,...

Announcing AdRoll’s WooCommerce Integration

Connect Your Store Now At AdRoll, we’re passionate about making advanced marketing tools accessible to online businesses of all sizes—whether it’s for an independent jewelry store or a global electronics brand. That’s why we built an integration for WooCommerce, the popular e-commerce platform that powers...

What is Email retargeting?

If you’re a marketer that’s responsible for growing your business, you’re likely faced with endless options or tools that promise to help. To evaluate these tools, it’s important to understand how they might be defined differently. In this post, we’ll look at email retargeting specifically....

Innovating on Transparency

At AdRoll, transparency has always been a core value. This value shapes day-to-day interactions within the company, and it guides us as we build products for our customers. Transparency matters. And the recent news regarding litigation between two of our respected competitors highlights why. Recently,...

The advantages of A/B testing email retargeting campaigns

We’re happy to announce that we now support A/B testing emails on SendRoll. Here, we answer a few questions to help marketers A/B test their SendRoll campaigns to achieve maximum success. What is A/B testing and why should I run an A/B test on my emails?...

The RollUp: Web retargeting enhancements, a new dynamic ad builder, and more

Over the last month, we’ve released a number of updates to our web retargeting product. We also added integrations with two prominent sales automation platforms and a data connecting technology—helping AdRoll users create more cohesive and efficient full-funnel campaigns. Read on to learn what’s new...

New: Create Dynamic Web Ads in 53 seconds flat

Most marketers don’t need a reminder to make the most of every minute. With our new Dynamic Web Ad tool, making dynamic product ads with AdRoll has never been quicker. Dynamic product ads allow you to create personalized ad experiences, based on each site visitors’...

The Product RollUp: Dynamic Recommendations, Integrations and Performance Upgrades

This month alone, we’ve released a number of updates to the core performance engine that drives our products and new features that allow AdRoll users to run more efficient and flexible campaigns. Here's what’s changed and what those changes means for you.