BidIQ Mozart: Intelligence to Bring You Better Performance, Control, and Mobile Reach

The goal of our platform has always been to make it easy to launch marketing campaigns that work. And with our newest BidIQⓇ iteration, BidIQ Mozart, we’re taking our campaigns to the next level—with better performance, more campaign control, and greater reach into your customers’...

Get Personal: Move Beyond “Spray and Pray” Marketing Emails

Spending a lot of time crafting emails that speak to all of your customers? Creating content is hard, so let us take one thing off your plate. SendRoll brings the power of retargeting to the inbox, and with SendRoll Product Recommendations, you can launch a...

AdRoll + HubSpot: Making the Age of Mad-Tech a Reality

A marketer’s customer data is their most valuable asset. We know from working with over 25,000 marketers, though, that this customer data often lives in disparate places—like lead-generating advertising and marketing automation software—and is greatly underutilized, too. We’re making it easier to connect the dots...

How to Lock in a CPC Target for Your AdRoll Web Campaign

We’ve taken a big step forward in making it easier for anyone to launch expertly optimized campaigns that hit your exact performance goals, served up with the transparency and control that you count on from AdRoll.

AdRoll’s Cross-device Functionality Unifies Fragmented Customer Journeys

We’ve been hard at work developing a cross-device solution that better understands who’s who as users interact with a brand across multiple devices.

Bring the Customer Journey Together With New Full-Funnel Reporting

Many marketers are familiar with the age-old model of full-funnel marketing: you start with a large audience at the top, and then over time and with further engagement is whittled down to a smaller group that converts into customers at the bottom. Often times, it’s...

Performance-boosting Dynamic Product Ads Available for Shopify Users

No two shoppers are the same. Why then, should different shoppers see the same ads? Dynamic product ads allow advertisers to create relevant, custom ads based on each site visitors’ shopping behavior—at scale. Starting today, Shopify customers can launch these ads on Facebook—the largest social...

How Do You Predict a New Customer?

Marketers know that bringing in new customers is crucial to growing revenue, yet there are thousands of potential customers who haven’t seen your site. How do you reach out to a prospect before they know even know they’re interested? AdRoll Prospecting predicts new audiences with...

AdRoll Prospecting is Now The World’s Largest Opt-in Advertiser Data Co-op

Customer acquisition is a catch-22. You can get great reach by blasting digital ads, but often at the expense of performance and finding highly vetted people. Our goal with AdRoll Prospecting is to give advertisers high performing audiences at scale. It all starts with quality...

From Inbox to Checkout: Introducing Email Retargeting With SendRoll

The theme around AdRoll’s HQ this year is “Go Beyond.” Over the course of the year, we’ll be launching new products that take the performance and usability AdRoll is known for and extending them into new, exciting areas of marketing, all with the goal of...

Chopin, the latest BidIQ release, drives 35% lower CPCs

What do master composers and algorithms have in common? They both master the technicality and precision required to make a complex system work seamlessly. With our latest version of the BidIQ algorithm, named Chopin, timing is everything. Since our last release, Beethoven, our data science...