From Inbox to Checkout: Introducing Email Retargeting With SendRoll

The theme around AdRoll’s HQ this year is “Go Beyond.” Over the course of the year, we’ll be launching new products that take the performance and usability AdRoll is known for and extending them into new, exciting areas of marketing, all with the goal of...

Chopin, the latest BidIQ release, drives 35% lower CPCs

What do master composers and algorithms have in common? They both master the technicality and precision required to make a complex system work seamlessly. With our latest version of the BidIQ algorithm, named Chopin, timing is everything. Since our last release, Beethoven, our data science...

Deck the Holidays with AdRoll for Facebook Audience Network

It seems like everyone has a smartphone now. In 2015, Ericsson reported that there are a cool 2.6 billion mobile subscriptions globally. Yet very few of us are using our phones solely for their “primary” purpose: making calls. Instead, according to Flurry’s latest report, smartphone...

MailChimp + AdRoll: Transform Your Email Lists into Retargeting Campaigns

Email is one of the most widely used marketing channels. But what if you could get even more marketing reach — on different channels — from the same email lists? That idea inspired us to integrate with MailChimp, a lead email marketing platform that helps...

Drive cross-device conversions with dynamic carousel ads on Facebook

When it comes to engaging with your customers through digital marketing, you don’t want to miss your chance when you have their attention. Getting the relevant products in front of your customer when he or she is already engaged with content can be difficult, especially...

How to keep customers at the core of product decisions

The directive for every business is to innovate with new features, products, or services to solve for real problems customers are facing. The challenge, however, is often in deciding which areas to focus on first, and how best to allocate time and resources in a...

AdRoll for Instagram Beta: Picture Perfect Marketing

It’s appropriate that it’s #tbt on the day we announce AdRoll’s integration with another new and exciting inventory source. One of our core objectives is to help marketers leverage their customer data across devices and inventory sources, and we’re pleased to have a track record...

Connect your platforms’ pipes with new AdRoll and Marketo Integration

Today we’re announcing a direct integration with Marketo, one of the top marketing automation platforms in the industry. With just a few clicks, you can connect a Marketo account through the AdRoll UI and pull in your existing Marketo email lists. Once synced, the lists...

AdRoll(ify) your Shopify

To sell things, you have to let people know that you’re selling. Seems obvious, right? However, it’s not always an easily accomplished feat. For this reason, we’re excited to announce an integration with e-commerce platform Shopify, which will provide an easy solution for Shopify entrepreneurs to...

Click with your customer with free web ads by Design Squad

Every experienced marketer knows it takes a lot of time and resources to create fresh, beautiful ads for a campaign. What should the design look like? What will it say? And once you’ve formed a clear vision for ad strategy, execution is still a challenge....

AdRoll’s New Dashboard: the Science Behind a Makeover

We’ve recently revamped the AdRoll dashboard for a fresh, more intuitive, and cleaner experience for users. Go behind the scenes with Eric Nash, senior UX manager at AdRoll, to learn more about the improvements and decision-making science behind the dashboard’s new look and feel. Q:...

Crossing over from Flash to HTML5 for Cross-Device Compatibility

The proprietary Flash platform has played a key role in the early evolution of the web. However, in the last decade, the inertia of Flash has caused substantial challenges as consumer behavior has moved progressively to mobile platforms, which do not support Flash for a...