Introducing AdRoll Prospecting and the IntentMap™, an Entirely New Way to Do Customer Acquisition

Finding new customers online is hard. Existing tools are expensive, complicated, or even worse, a total black box. Factor in the cost of targeting data and accessing large scale audiences, and there are virtually no good, cost-effective options to attract new customers. Until now. I’d...

New Product Spotlight: Let’s Start Where We Left Off

How often do you start something but can’t finish because something else needs your attention? All the time, right? At AdRoll, we decided to embrace life in the fast lane, and make things even easier for our busy advertisers. A lot of our advertisers begin...

Bigger Reach and Greater Scale with New Facebook Upgrades

We’ve streamlined the process of setting up a Facebook ad campaign with AdRoll. Your advertising goals inspired us to tweak our workflow, which should result in better campaign performance while still giving you full control. Our beta testers have benefitted from improved Facebook ad placement...

Tuning your Bids with Beethoven, the newest version of BidIQ™

Like a master composer relentlessly perfecting a symphony, AdRoll is continuously improving its proprietary bidding algorithm, BidIQ, to deliver pitch perfect results for customers. The latest version of BidIQ, code-named Beethoven, incorporates hundreds of new attributes to our model, driving more accurate performance predictions, and...

New Product Spotlight: Budget Calculator

One of the most frequent questions that advertisers ask is: “My site has x number of visitors. So, what should my budget be?” It sounds like a great question to be asked, but the answer is far more complicated than you might think. If we...

Q&A with CTO Valentino Volonghi: Big plans for big data

AdRoll CTO Valentino Volonghi gets real about AdRoll’s plans for big data. Q: When did you start working at AdRoll, and what had you been doing before then? VV: In 2006, I moved to the US from Italy to work on AdRoll’s real-time bidding algorithm....

Introducing the RollScape, a tool for making sense of logo slides.

In the dynamic world of advertising and marketing technology, logo slides have become an essential tool for making sense of the fast moving industry landscape. However, since the barrier to creating a logo slide is low, we have seen a proliferation of entrants into the...

New Product Spotlight: Productivity looks good on you

Everybody loves new features—especially when those shiny new capabilities come with better usability. This month’s Product Spotlight focuses on four new AdRoll features that are going to help you be more productive: 1. Bulk Ad Editing Say goodbye to time-consuming and repetitive individual edits. Now you...

Put Away That Credit Card: AdRoll Accepts PayPal

At AdRoll we want to make our customers’ lives as easy as possible. That’s why we work to make our billing services as intuitive and convenient as our products. In that spirit, we are excited to announce that we have partnered with PayPal to launch...

AdRoll Extends Dynamic Creative to Facebook Mobile

It’s easy to make the case for retargeting on mobile: the advertisers who do it see 23% more clicks and 8% more conversions. Compelling as that is, 46% of marketers aren’t retargeting on mobile yet. Why? 1 in 5 of them are holding out for...

Think Outside the Inbox: Extend Retargeting Campaigns with Your CRM Email Lists

Here’s a scary statistic: 80% of promotional emails are never opened. While email marketing has never been more popular, advertisers find that their messages are increasingly lost in the volume of material flowing into customer inboxes. What if you could leverage your customer emails in...

New Product Spotlight: Be in the Driver’s Seat of Your Campaign

At AdRoll, we believe customers should have full control over their campaigns at all times. We’re constantly improving the AdRoll dashboard to provide users with intuitive and easy-to-use tools to help optimize campaigns and drive performance. Here are three top AdRoll features that put control in...