Cross-Device Retargeting on Facebook Now Open to All

Today we’re excited to announce that we’ve made it significantly easier to quickly execute cross-device retargeting campaigns in order to reach consumers across multiple screens. Our sleek new UI allows you to retarget your desktop website visitors with ads in the Facebook mobile app on...

Mobile Targeting Has Finally Arrived

This month, the iPhone celebrates its 7th anniversary of being introduced to the world. It’s incredible to look back and recall the pre-smartphone era when we couldn’t pay bills while standing in line for coffee, comparison shop while on-the-go, or otherwise instantly access information on...

Deciphering Retargeting on Facebook: FBX & WCA

Retargeting on Facebook has been a huge hit over the past 18+ months with advertisers adopting in droves and folding it into their broader, always-on retargeting programs. Recognizing these impressive adoption rates, Facebook now offers two ways for marketers to retarget their website audiences on...

Dynamic Ads, Solid Performance

Like the classic little black dress, personalized advertising is always in style. Over the past few months, we’ve been hard at work making our dynamic ads product more beautiful and powerful than ever. With the recent explosion in online advertising, today’s consumers are exposed to an...

Retargeting Across Devices Just Got Easier

Numerous crazy industry insiders have predicted 2014 will be the year of mobile, and we couldn’t agree more. So today we are excited to announce the first of many product advancements designed to help marketers solve the new challenges presented by a multi-screen world. Over...

Tweet All About It: AdRoll Brings Retargeting to Twitter

One of our fundamental beliefs at AdRoll is that customer data is a company’s most valuable marketing asset. Today, we’re excited to announce a brand new way for advertisers to act on that asset — by using it to target advertising on Twitter, one of...

Real-time Dynamic Creative Retargeting Now Available in Facebook’s News Feed

All Eyes on the News Feed Facebook’s News Feed is the reason that billions of users log into the platform each month, and where they spend the most time. Today, I’m excited to announce that our real-time dynamic creative retargeting solution, will now serve in...

Ready for DIY Facebook Exchange News Feed Ads?

Two weeks ago, we announced a Facebook ads game-changer. Because of our status as a FBX Qualified Company, we were able to bring retargeting to the News Feed, the most premium location on Facebook. Today, I’m thrilled to announce that we’re opening up this powerful...

AdRoll Integrates with Google Tag Manager as a Certified Vendor Tag

“I'm gonna pop some tags Only got twenty dollars in my pocket” - Macklemore “Thrift Shop”  While rapper Macklemore hasn’t spent time working in online marketing himself, this chorus couldn’t be more relevant to our space. Today, marketing technology is all about popping tags –...

AdRoll Launches Retargeting on Google Glass

AdRoll, the exclusive retargeting partner on Google Glass, is happy to announce EyeRoll. This groundbreaking new product is designed to account for the inevitable shift from smartphones and laptops to a world where the majority of our computing needs are met by eyeglasses. EyeRoll works...

The Rules of Live Chat

You do not chat about live chat. You DO NOT chat about live chat. If someone says “stop” or goes silent, or leaves their computer, the chat is over (usually). No slang. No abbreves. Mind your grammar – you’re representing your company. Share positive and...

Out With the Old, In With the New Dashboard

The New Dashboard: Redesigned from the Ground Up. We’ve been really busy over here at ShangRolla. One of the largest projects that we’ve tackled is a complete redesign of the interface used to set up, measure, and manage your AdRoll campaigns. We’re excited to offer...