The Rules of Live Chat

You do not chat about live chat. You DO NOT chat about live chat. If someone says “stop” or goes silent, or leaves their computer, the chat is over (usually). No slang. No abbreves. Mind your grammar – you’re representing your company. Share positive and...

Out With the Old, In With the New Dashboard

The New Dashboard: Redesigned from the Ground Up. We’ve been really busy over here at ShangRolla. One of the largest projects that we’ve tackled is a complete redesign of the interface used to set up, measure, and manage your AdRoll campaigns. We’re excited to offer...

Measuring Delight: the Numbers Behind our Customer Service

Remember that time you had to call your credit card company to dispute a charge, but kept getting transferred? Or, how about that nettlesome customer service rep you dealt with when trying to return Aunt Suzie’s thoughtful Christmas gift because, let’s face it, you’re not...

Privacy by the Numbers

While we might not take ourselves too seriously here at ShangRolla, we take the opposite approach when it comes to consumer privacy – we take it very seriously. Our Approach It is our core belief that personalized advertising provides people with a more relevant and useful...

Dynamic Ads on Facebook Exchange (FBX) See Click-Through Rates Double

Here at AdRoll, we believe the more personalized the advertising, the better the performance. Our goal is to make personalized advertising easy and intuitive for every brand — no matter the size. This approach gives smaller brands access to this powerful technology for the first...

Rollin’ out Retargeting on Facebook Exchange (FBX)

Here at AdRoll, we strive to build marketing technology that is not only powerful and effective, but also a delight to implement and use. Recently, we had the opportunity to apply this philosophy to one of the most exciting developments in the digital advertising space...

Reduce Shopping Cart Abandonment with Retargeting

Why do people abandon their carts? Forrester Research reports that on average only 3% of shoppers make a purchase during their first visit to an online store. Of the remaining 97%, 71% place an item in their shopping cart but end up abandoning. So what...

Google Remarketing vs AdRoll Retargeting

A lot of advertisers who come to AdRoll get started with retargeting through Google’s remarketing program. Google’s remarketing is a great place to get started and learn about how effective retargeting can be as a marketing channel, and then a lot of advertisers come to...

[Video] How AdRoll Bids on Retargeting Impressions

Check out the video below where I describe how AdRoll bids on retargeting impressions. Alright, today we’re going to talk about what happens behind the scenes when AdRoll actually serves retargeting impressions. So the AdRoll platform is all about helping you understand the behaviors of...

Actionable Analytics: An Essential Concept for Driving Conversion

In display advertising, data can be broken into two categories; targeting, and analytics. Targeting is the act of matching up your messaging with the right customer segments.  Analytics refers to how you measure the results of your actions. Now more than ever, in order to...

E-Commerce Spotlight: Shopify

Almost exactly a year ago, Josh Kopelman from First Round Capital asserted that e-commerce has “seen more innovation in the last 10 months than in the last 10 years. In the year since that blog post, the pace of innovation has only accelerated.   Through our...

AdRoll Enhancements: Best in Class Retargeting Features

Display is evolving, and retargeting is now very much in the main stream.  Brands are starting to recognize that this technology is another mandatory arrow in their marketing quiver.  The reality is that retargeting greatly strengthens your other marketing efforts, and more and more brands...