Google Spotlights AdRoll’s Retargeting Technology

When we think of companies that lead in innovation, Google tops the list. So, we were excited that Google identified AdRoll as a world-class advertising platform that uses their technology in unique and inventive ways. In their latest case study, Google highlights how AdRoll leverages...

Simple Display Ad Geo-Targeting

Geographic targeting display advertisements allows advertisers to reach their ideal audience. Because IP addresses can be mapped to physical locations, local advertisers can target visitors in the specific markets that they do business in. Through several usability studies, we found that users frequently had trouble...

AdRoll Enhancements: Multi-Axis Reporting and Minimum Budgets

We’ve got two significant announcements today. One is designed to improve our reporting process, and the other to ensure that we’re delivering maximum value to all of our customers. One of our team’s key goals is providing full transparency, and then empowering users to take...

[Slideshare] What is Retargeting?

Thanks to @BeccaDaneault we now have a quick overview of retargeting up on one of our favorite sites, Slideshare. This is an informational presentation that touches on the basics of retargeting and introduces a few of the optimization techniques. Let us know what you think:...

AdRoll Product Enhancements: Optimization Matters

We’re releasing a big enhancement to our advertising technology today.  Everyone knows that testing and measuring is the key to success to many marketing campaigns. Today we’re enhancing two important optimization techniques for display advertising campaigns. Network Budget Allocations – AdRoll allows advertisers to run...

AdRoll Enhancements Released Today

We’re pleased to announce some major enhancements to the AdRoll technology platform today.  We are always working to make it easier for advertisers to achieve high ROI, and this release today is a major step forward. Segment or Group Your Visitors with a Smart Pixel...

How Do Cookies Work?

The Snack Pack Answer: Cookies are small files that a web server automatically sends to your computer’s web browser (think Firefox, Safari, Internet Explorer) when you browse certain websites. Cookies are stored as text files on your hard drive, and servers access them when you...

Retargeting Opportunity: 50% of Online Shoppers Browse Before They Buy

A study by e-tailing.com and PowerReviews details online shopping trends, specifically highlighting the importance of browsing to save time and increase confidence in purchase decisions. 50% of all online shoppers do research for at least half of the things they buy online. In addition, the...

Measuring the Impact of Retargeting

We’re happy to be announcing the release of the first phase of our conversion tracking dashboard today for all advertisers on the AdRoll platform. We believe it will help our advertisers quantify the results of their retargeting campaigns because it will help answer this question:...

PubScore for 20,000+ websites

We’re always hard at work trying to make online advertising simple and effective for brands of all sizes.  With traditional display advertising, you get two main benefits — awareness and traffic.  The traffic is a simple formula of impressions times click-thru rate.  For the awareness...

Making More With AdRoll

Publishers often ask for suggestions on how to earn more through Adroll. Fortunately, there are a number of ways (many of them simple) to fine tune your use of the system to maximize earnings. We’ve put together the following list to provide a single resource...