Thought Piece

What’s the real problem with your lift test?

What’s the real problem with your lift test? As marketers, we’re all truth seekers. We test, measure, and iterate towards the most impactful outcomes. Subsequently, A/B tests have become a primary tool in our digital advertising kit. When it comes to display, public service announcement...

Introducing AdRoll X: Incrementality done right

Marketing departments exist for the sole purpose of helping grow the revenue of the company. That may be through developing a strong brand, running direct response advertising, or something in between. But in its most simplistic form, marketing is the idea that by spending money...