Trends

39 e-commerce stats you need to know before the holidays

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign...

Measure Impact with AdRoll’s New Attribution Dashboard

What contributes to a user’s decision to convert on your site? If you’re like most marketers, this can be tough to answer. Certain channels, like display and email, are easy to measure based on the actions and clicks they drive, but we often downplay the...

[Customer Corner] Identifying & Converting Target Audiences

Viki, a streaming video service with global reach, removes the language and cultural barriers that stand between great entertainment and fans around the world. They do this by introducing ways to learn new languages while watching your favorite videos. Viewers can watch their favorite shows,...

How AdRoll cut our retargeting CPA in half using Dynamic Ads for B2B

Working at AdRoll has many perks. From Monday night dinners and monthly wine tastings, to team outings and the obligatory ping-pong tables—the list is pretty long. But one of my favorite perks as a member of AdRoll’s marketing team, and as a certified digital marketing...

Introducing: AdRoll APIs

The word API—Application Programming Interface—is one that is thrown around quite often in the world of technology. But, unless you’re a developer or working at a technology company, the word may not have any real clarity. So what the heck is an API? The textbook...

How to grow your business with AdRoll on Shopify

Did you know that Shopify customers who use the AdRoll integration saw an average 9.5x return on ad spend? If you’re an online retailer, chances are, you’re using one of the many e-commerce platforms to manage your online store. AdRoll has partnered with a number...

Rolling into Chicago and we’re hiring!

AdRoll has continued our story of success into 2017. We reached 35,000 active advertisers, achieved a $300m revenue run rate, launched AdRoll Pro for Agencies and AdRoll ABM, were named Partner of the Year by Marketo, and added industry veteran Toby Gabriner to our executive...

[Infographic] Father’s Day Shopping Trends for Digital Marketers

Online sales for Father’s Day have been exploding and, with almost one-third of Americans planning to do their shopping online this year, it’s time for marketers to sit up and take notice. We analyzed 35,000 AdRoll advertisers during the two weeks leading up to Father’s Day...

5 Ways Marketers Are Thinking about Native Ads in 2017

Native advertising is becoming a must-have for every business. Whether on social media or across the web, marketers are seeing a big opportunity to share their message in a way that matches how people browse online. What makes native ads so effective is their ability...

Instagram Marketing in 2017 at ArabNet

The modern customer journey is complex. So it’s important to focus on the key moments that can help inspire people to buy your product or service. Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, retargeting and...