Trends

[infographic] 9 Stats you should know from 2017’s Attribution Report

This year we surveyed over 900 marketers to find out where everyone stands with their attribution models and strategies. The full report has over 37 charts and includes data from brands and agencies from Europe, North America, and Asia-Pacific. In this infographic we’ve condensed a...

アトリビューションモデリングforデータドリブンマーケター(#2)

(#1から続くポストです。日本語ブログはこのあとすぐ)  Attribution modeling: it’s one of the biggest challenges marketers face in assessing the value of a marketing strategy and connecting the dots across channels. In ad tech, advertisers can leverage a variety of attribution models, but the two most common are last-touch and multi-touch....

6 tips for making better marketing decisions with data

This article was originally published May 05 2015 on iMedia Connection. If you listen to marketing community buzz, you may get the impression that big data is the magic key that unlocks the industry’s greatest mystery – understanding your customers. If only it were that...

Intro to Multi-touch Attribution

Today’s consumer has an increasingly device-agnostic buy cycle, interacting with brands from a wide range of mobile and desktop devices. Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models aren’t up to...

Diving into Google Analytics

An overwhelming majority of AdRoll clients use Google Analytics to track and measure performance. Because different analytics tools use different tracking methodologies, it can sometimes be confusing to navigate how your AdRoll campaign data is populating in Google Analytics. Here are some useful points to...

Testing Success: How MaxCDN Found New Ways to Drive Revenue

A/B Testing is essential for data-driven marketers who want to understand what works well for their audiences. We chatted with Kris Kayyal, growth marketer at MaxCDN, who had some killer insights on using A/B testing tools to drive key business goals. What are some things...

Testing Success: White Plum’s Data-driven Campaign Optimization

When data-driven marketers want to develop better strategies, they turn to A/B testing. We chatted with Sean Switzer, CMO at apparel brand White Plum, about how the company has used insights and learnings from A/B testing to help drive their marketing strategy.  What advice would...

What’s Next? Steps For Prioritizing Your A/B Testing Experiments

This article is published with permission from Optimizely. To check out the original publication, click here. Hudson will also join us for our webinar tomorrow, 2/19: Testing for Success: Top tips for unlocking revenue, where we’ll dive into these best practices in depth, and more!  —...

What marketers need to know about multi- vs. last- touch attribution models

Attribution modeling: it’s one of the biggest challenges marketers face in assessing the value of a marketing strategy and connecting the dots across channels. In ad tech, advertisers can leverage a variety of attribution models, but the two most common are last-touch and multi-touch. Which...

A holistic approach to mobile and desktop retargeting

Advertisers typically view their mobile and desktop campaigns as two distinct strategies with different goals and success metrics that need to be analyzed separately. But if we dig deeper, we find that a holistic, cross-device view delivers the greatest ROI. Customer behavior isn’t as simple...

Actionable Analytics: An Essential Concept for Driving Conversion

In display advertising, data can be broken into two categories; targeting, and analytics. Targeting is the act of matching up your messaging with the right customer segments.  Analytics refers to how you measure the results of your actions. Now more than ever, in order to...

Measuring the Impact of Retargeting

We’re happy to be announcing the release of the first phase of our conversion tracking dashboard today for all advertisers on the AdRoll platform. We believe it will help our advertisers quantify the results of their retargeting campaigns because it will help answer this question:...