Best Practices

Back-to-School Infographic 2017

Did you know that June and July account for over 45% of back-to-school spending? And did you know that the back-to-school season is the 2nd biggest retail event of the year? To help you better prepare this back-to-school season we’ve pulled all the essential stats...

17 Back-to-school Stats Every Retailer Should Know

The summer is the 2nd busiest time of the year for retail with 17.2% of the entire year’s retail sales occurring in just a few short weeks. With the holiday season soon to follow, a lot of retailers can get overwhelmed and miss out on...

5 Back-to-School Marketing Tips & Tricks

Ah, August, it feels like just yesterday the school buses were making their last stops for the school year. The weather remains warm and the days long, yet there is a noticeable change in the air. That change is what children, parents, teachers and marketers...

Beat the Bell: Back to School Shopping Trends

Though we’ve just rolled into August, many retailers are beginning to close out their back to school sales. However, most parents and kids haven’t started shopping! According to “Back-to-School: More Spending, More Waiting” on MediaPost,  three quarters of Brand Key’s survey respondents expect to wait until...