Best Practices

[infographic] 9 Stats you should know from 2017’s Attribution Report

This year we surveyed over 900 marketers to find out where everyone stands with their attribution models and strategies. The full report has over 37 charts and includes data from brands and agencies from Europe, North America, and Asia-Pacific. In this infographic we’ve condensed a...

How to maintain visual hierarchy in marketing

As a digital marketer, you know all about creating quality content to support your brand, products, and services. But just as important as what content you create is how you present that content. With it’s origins in Gestalt theory, visual hierarchy is a way of...

The definitive calendar to creating successful holiday campaigns

For many marketers, advertising for the holidays doesn’t really get off the ground until November, or even later. But every savvy marketer knows that campaigns should really get up and running many months before December rolls around. To show how costly starting late can be,...

The most comprehensive guide to holiday planning for retailers

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holiday advertising push” has expanded substantially. While these retail days have helped distribute the holiday rush across a longer period of time, they’ve...

[Customer Corner] Identifying & Converting Target Audiences

Viki, a streaming video service with global reach, removes the language and cultural barriers that stand between great entertainment and fans around the world. They do this by introducing ways to learn new languages while watching your favorite videos. Viewers can watch their favorite shows,...

[Customer Corner] B2B Demand Generation with ProsperWorks

50% of CRMs fail because of a lack of adoption. ProsperWorks is the first solution to solve this by delivering a CRM that’s intuitive, easy-to-use, and seamlessly integrated with G Suite. They believe that CRMs should give more to users than they take. So, they...