Best Practices

Q&A with Emily Panzer of Jonathan Adler

Big data has caused big changes in the world of marketing- from predictive analytics to real time personalization, marketing has involved into both a creative and scientific effort. Advertisers today needs to leverage both aspects to create a balanced and effective ads for a modern...

Brighten Up Your Holiday Ads with AdRoll’s Cross-Device Dynamic Creative

The holidays bring happy memories of family, friends, and delicious food—unless you’re a marketer, and then the mere mention of Q4 can induce panic and fear. But it doesn’t have to! Marketers want to reach their customers at scale in a relevant, engaging way. During...

Big Data, Big Ideas: Publicis Kaplan Thaler on Digital Creative

Today’s marketing industry is being given a new perspective on customers- big data. It may seem like it’s not a huge leap to understand finding the perfect balance between technology and creativity- but with technological advances like real-time personalization and predictive analytics, going from big...

Marketo’s VP of Demand Generation on Ad Creative That Inspires

In the age of big data, predictive analytics, and real-time personalization, marketing has become both a left- and right-brain profession. Modern advertising needs a healthy balance of creativity and technological proficiency to prosper. Creative marketers have access to more data on their customers than ever...

7 B2B Creative Best Practices to Drive Higher Conversions

B2B creative can be difficult to produce. Typically, we aren’t promoting the – conventionally – sexy or trendy products you might see in the B2C or retail world, and can’t rely on attractive images of clothing or travel destinations to drive clicks. But that doesn’t...

Q&A: Creative Best Practices for Digital Marketers

What makes an ad stand out? Josh Miguel, digital marketing manager, and Marcio Chiaradia, sr. e-commerce marketing manager from Onestop, joined AdRoll’s Chris Staton to discuss the dos and don’ts of creating ad creative that performs. Q: What is your approach to Facebook ads, given...

Newsflash: Facebook CTA buttons really work

Any kind of message—email, blog, singing telegram—is more effective when it tells the person who gets it exactly how to respond. On an ad, a clear call to action (CTA) lets the audience know exactly what to expect when they click, as well as what...

3 Tips for Effective Landing Page Optimization

With all the thought and time you invest in your retargeting campaigns, you want to get the most out of them. So before you hit the launch button, make sure you’re prepared to optimize the post-click user experience. In other words, don’t overlook your landing...

3 tips for Dynamic Retargeting on Facebook

Are you using dynamic ads in your retargeting campaigns? If not, you could be missing out. AdRoll advertisers who use dynamic creatives, personalized product recommendations based on browsing behavior, see up to a 115% increase in CTR and 44% lift in ROI. Now that Facebook...

Bigger is officially better: Facebook RHC sunsets small ad size

Facebook no longer accepting 100×72 ads  As I mentioned on the blog back in May, Facebook has embarked on a path to rolling out larger, more engaging ad formats that deliver better performance for advertisers. The Right Hand Column (RHC) ad unit previously accepted image sizes...

Creative Display Ads: Small Changes for a Big Impact

Marketers often tell us that creative is a major pain point in the ad creation process. From conception to launch, ensuring that ads are creative and engaging can be a challenging and tedious process. If your ads are too generic, they won’t have much impact...

Display Advertising Creative Makes a Comeback

Did you dust off your TI-82 in 2011?  Well, you wouldn’t be alone. 2011 was a left-brain year for display advertising.  Ad technology businesses rushed to develop tools and methods for leveraging an increased availability of RTB inventory.  DSPs and other buying platforms developed and...