Thought Piece
Oct 18, 2017
Category: Thought Piece
Creating Actionable Online Ads for the Holiday Season
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Creating Actionable Online Ads for the Holiday Season The biggest sales period of the year is just a few weeks away, and online retailers are busy getting their holiday ad campaigns in order. With what is now known as the ‘Amazon effect,’ this year’s competition...
Sep 22, 2017
Category: Best Practices
One simple solution to a more successful holiday season
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For many marketers, advertising for the holidays doesn’t really get off the ground until Black Friday, or even later. But every savvy marketer knows that campaigns should really get up and running months before December rolls around. We wanted to help prove this point to...
Aug 22, 2017
Category: Product
Introducing AdRoll Platform—our platform as a service offering
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At AdRoll, we’ve spent over ten years providing businesses a robust set of full funnel marketing solutions for all stages of their customer journey. In order to bring the power of these solutions to as wide an audience as possible, today we’re happy to announce the...
Aug 18, 2017
Category: Best Practices
5 Simple Ways to Jumpstart Your First Successful ABM Campaign
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Through our work with B2B companies, we’ve noticed that pretty much every marketer is familiar with the concept of account-based marketing. Yet, despite this familiarity with the strategy, a large portion of our customers were still unsure how exactly to get their ABM campaigns off the...
Jul 6, 2017
Category: Product
Introducing: AdRoll APIs
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The word API—Application Programming Interface—is one that is thrown around quite often in the world of technology. But, unless you’re a developer or working at a technology company, the word may not have any real clarity. So what the heck is an API? The textbook...
Jun 28, 2017
Category: Product
How to grow your business with AdRoll on Shopify
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Did you know that Shopify customers who use the AdRoll integration saw an average 9.5x return on ad spend? If you’re an online retailer, chances are, you’re using one of the many e-commerce platforms to manage your online store. AdRoll has partnered with a number...
Jun 14, 2017
Category: Thought Piece
[Infographic] Father’s Day Shopping Trends for Digital Marketers
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Online sales for Father’s Day have been exploding and, with almost one-third of Americans planning to do their shopping online this year, it’s time for marketers to sit up and take notice. We analyzed 35,000 AdRoll advertisers during the two weeks leading up to Father’s Day...
Jun 12, 2017
Category: Customer Corner
[Customer Corner] Creating Successful ABM Strategies at Workfront
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Workfront is a project management software company that aims to help its clients improve their bottom line. They do this by helping to remove inefficiencies and clutter, while improving communication, real-time collaboration, and project tracking. Essentially, Workfront software allows you to manage your projects in...
Jun 6, 2017
Category: Thought Piece
5 Ways Marketers Are Thinking about Native Ads in 2017
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Native advertising is becoming a must-have for every business. Whether on social media or across the web, marketers are seeing a big opportunity to share their message in a way that matches how people browse online. What makes native ads so effective is their ability...
Apr 24, 2017
Category: News
Introducing the AdRoll Marketo Connector
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As a B2B marketer, I often face the same challenges as our clients. Challenges that range from gaining insights into our multi-platform customer journey to assessing whether or not we’re driving the right kinds of leads, and even evaluating whether marketing and sales could be...
Mar 21, 2017
Category: Thought Piece
The 3 Most Important KPIs For SDR Awesomeness
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In B2B sales, it’s easy to become overwhelmed with various metrics and key performance indicators. These include KPIs like the number of calls made, open rate, total pipeline generated, the number of minutes talking with a prospect, and so on. As a result, it can...
Mar 2, 2017
Category: Thought Piece
[Interview Series]: The Importance of D&I in Tech
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As we all know, diversity and inclusion (D&I) is a hot topic of conversation. It’s a motivating factor behind surveys, data, articles, lawsuits, and actions that make our workforce diverse and inclusive. In the fields of AdTech & STEM especially, initiatives are being built in...