Best Practices

Q&A: Wpromote CEO Michael Mothner’s Top Tips for Display

What influences customers more—search or display advertising? It can be challenging to determine the right mix, and even more challenging to attribute credit correctly. Michael Mothner, Co-founder and CEO of Wpromote, joined us recently in our webinar, 10 Tactics to Marry Search and Display, to share...

My Predictions for 2013

“We want to get 80-85% of predictions right, not 100%. Or else we calibrated our estimates in the wrong way.” — Nate Silver Going back and reading previous years prediction posts is probably not the best way to give yourself confidence to take another swing....

Creative Display Ads: Small Changes for a Big Impact

Marketers often tell us that creative is a major pain point in the ad creation process. From conception to launch, ensuring that ads are creative and engaging can be a challenging and tedious process. If your ads are too generic, they won’t have much impact...

Display Advertising Creative Makes a Comeback

Did you dust off your TI-82 in 2011?  Well, you wouldn’t be alone. 2011 was a left-brain year for display advertising.  Ad technology businesses rushed to develop tools and methods for leveraging an increased availability of RTB inventory.  DSPs and other buying platforms developed and...

Creating Effective Web Banners

Editor’s note: The following is a guest post by Sergey Nekipelov from DesignContest.com.  We hope you find these tips useful as you develop creative strategies for your retargeting and advanced display advertising campaigns. When they were first introduced, banner ads were a revolutionary tool for...

How do you make display ads work?

A former coworker said to me, “I really want display to work for us. I think there’s great potential, but right now I don’t have transparency into where our ads are showing up and we’re getting a .02% CTR. Is that bad? What’s average?” My...

How to create a successful banner ad

A lot of advertisers ask us how to build a great banner ad, and we’re happy to help.  Your customers see hundreds of ads daily, and it’s hard to make a good impression. A successful online ad campaign needs quality banner ads, so we’ve come...