Best Practices

How to maintain visual hierarchy in marketing

As a digital marketer, you know all about creating quality content to support your brand, products, and services. But just as important as what content you create is how you present that content. With it’s origins in Gestalt theory, visual hierarchy is a way of...

How AdRoll cut our retargeting CPA in half using Dynamic Ads for B2B

Working at AdRoll has many perks. From Monday night dinners and monthly wine tastings, to team outings and the obligatory ping-pong tables—the list is pretty long. But one of my favorite perks as a member of AdRoll’s marketing team, and as a certified digital marketing...

【後編】プログラマティックは、もっとクリエイティブに寄り添うべき?

-2つの融合が生み出す次なるディスプレイ広告の時代-

【前編】プログラマティックは、もっとクリエイティブに寄り添うべき?

プログラマティックテクノロジーは新しい市場を開拓しただけでなく、広告主、代理店、広告プラットフォーム、さらには媒体社との関係性をさらに強化しています。購買意欲の高いユーザーへのターゲティングや質の高い広告枠の買い付けが可能となるテクノロジーが革新的に進化を遂げていく一方で、広告クリエイティブのテクノロジーについてはまだまだ進化の途中です。

New: Create Dynamic Web Ads in 53 seconds flat

Most marketers don’t need a reminder to make the most of every minute. With our new Dynamic Web Ad tool, making dynamic product ads with AdRoll has never been quicker. Dynamic product ads allow you to create personalized ad experiences, based on each site visitors’...

Get Personal: Move Beyond “Spray and Pray” Marketing Emails

Spending a lot of time crafting emails that speak to all of your customers? Creating content is hard, so let us take one thing off your plate. SendRoll brings the power of retargeting to the inbox, and with SendRoll Product Recommendations, you can launch a...

Creative 101 for your Holiday Campaigns

This year, a projected $965 billion will be spent by consumers shopping for the holidays. Whether you’re trying to attract foot traffic into your storefront or going after the estimated 14% increase in online spending this season, it’s important to stay visible with a strong...

Brighten Up Your Holiday Ads with AdRoll’s Cross-Device Dynamic Creative

The holidays bring happy memories of family, friends, and delicious food—unless you’re a marketer, and then the mere mention of Q4 can induce panic and fear. But it doesn’t have to! Marketers want to reach their customers at scale in a relevant, engaging way. During...

AdRoll Extends Dynamic Creative to Facebook Mobile

It’s easy to make the case for retargeting on mobile: the advertisers who do it see 23% more clicks and 8% more conversions. Compelling as that is, 46% of marketers aren’t retargeting on mobile yet. Why? 1 in 5 of them are holding out for...

3 tips for Dynamic Retargeting on Facebook

Are you using dynamic ads in your retargeting campaigns? If not, you could be missing out. AdRoll advertisers who use dynamic creatives, personalized product recommendations based on browsing behavior, see up to a 115% increase in CTR and 44% lift in ROI. Now that Facebook...

Dynamic Ads, Solid Performance

Like the classic little black dress, personalized advertising is always in style. Over the past few months, we’ve been hard at work making our dynamic ads product more beautiful and powerful than ever. With the recent explosion in online advertising, today’s consumers are exposed to an...

Real-time Dynamic Creative Retargeting Now Available in Facebook’s News Feed

All Eyes on the News Feed Facebook’s News Feed is the reason that billions of users log into the platform each month, and where they spend the most time. Today, I’m excited to announce that our real-time dynamic creative retargeting solution, will now serve in...