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Trends

5 Must-Haves That Mobile Shoppers Demand of Ecommerce Brands

The retail industry operates in an increasingly digital world, and mobile technology keeps making that world larger and smaller. Deloitte has estimated that mobile activity influenced 64 cents for every dollar spent in retail outlets in 2015, and the mobile trend is only going to grow....

[Infographic] Holiday 2015 Shopping Trends

The first step toward succeeding this holiday season is knowing where and when your customers are shopping. Key themes for 2015 include the continued reign of mobile as an essential tool to connect with shoppers as they research and shop on the go, and social...

How Echo Club House Scored Dedicated Fans–And Keeps Them Engaged

Echo Club House is first and foremost a boutique fashion brand. From plaid miniskirts to glittery, jelly sandals, each item is bold and retro. We spoke to Club President Michelle Harpin on how the store stays customer-centric and fashion-forward with platforms like AdRoll and Shopify–all...

AdRoll(ify) your Shopify

To sell things, you have to let people know that you’re selling. Seems obvious, right? However, it’s not always an easily accomplished feat. For this reason, we’re excited to announce an integration with e-commerce platform Shopify, which will provide an easy solution for Shopify entrepreneurs to...

Top 5 Shopping Trends for Back to School 2015

Back-to-school is the second largest retail holiday of the year. While US shoppers spend on the whole $20B for Mother’s Day, this jumps significantly to $75B for back to school. With more consumers moving online for their back to school 2015 shopping, there’s a lot...

Winning Strategies for eCommerce Retargeting

As a vertical lead at AdRoll, I’ve worked with hundreds of eCommerce brands and helped them optimize thousands of campaigns. I’ve seen first-hand what strategies work and how the most sophisticated advertisers find results. Small changes can make a huge difference in whether a campaign...

5 Simple PPC Optimization Tips for E-commerce Campaigns

This is a guest post by Jana Fung, Marketing Manager at MixRank. PPC strategy for e-tailers can be overwhelming; especially when there are millions of keywords you’re managing within hundreds of thousands of campaigns. And, although revamping campaigns and creative strategy sounds like an attractive...

4 Essential Ecommerce Marketing Tactics

Today’s post comes from Gracelyn Tan, Volusion.  When it comes to your ecommerce marketing strategy, you know it takes more than just a couple of emails and word of mouth to get your brand out there. You remember that it takes time and patience, but...