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2017: The REAL Year of Attribution

Nearly 60 percent of Marketers Plan to Change their Attribution Model in 2017 Download our 2017 State of Performance Marketing Report I’m often asked, “What will be the header bidding of 2017?” Now I know my answer to that question. For several years, industry experts...

Best Practices: 5 Great Ways to Use Follow-Up Emails in SendRoll

Have you ever noticed that visitors will frequently come to your site but leave without purchasing anything? A common concern for marketers is how they convince these visitors to come back. One way to do this is to retarget them with relevant ads in various...

No clicks on your first email? Send a series of follow-up emails with SendRoll!

Try follow-up emails in SendRoll today! Sometimes, your subscribers need a little extra nudge. So why not reach them where they spend most of their day online—their inbox? Our email retargeting tool, SendRoll has been helping businesses extend their retargeting campaigns to the inboxes of...

AdRoll’s newest inventory source: email

If you’re in charge of attracting and eventually converting new customers, there is a high chance that you’re inundated with a variety of strategies and options to maximize ROI. However, managing these efforts across different tabs and vendors can be extremely time-consuming and inefficient. Today,...

Email marketing that drives results

Email remains one of the best digital channels for return on investment (ROI). A study by Econsultancy found that the revenue generated from email marketing is rising—with 68% of companies ranking email as the best channel for ROI. These results aren’t that surprising. On average...

The advantages of A/B testing email retargeting campaigns

We’re happy to announce that we now support A/B testing emails on SendRoll. Here, we answer a few questions to help marketers A/B test their SendRoll campaigns to achieve maximum success. What is A/B testing and why should I run an A/B test on my emails?...

From Inbox to Checkout: Introducing Email Retargeting With SendRoll

The theme around AdRoll’s HQ this year is “Go Beyond.” Over the course of the year, we’ll be launching new products that take the performance and usability AdRoll is known for and extending them into new, exciting areas of marketing, all with the goal of...

MailChimp + AdRoll: Transform Your Email Lists into Retargeting Campaigns

Email is one of the most widely used marketing channels. But what if you could get even more marketing reach — on different channels — from the same email lists? That idea inspired us to integrate with MailChimp, a lead email marketing platform that helps...

Connecting Email to Display through CRM Retargeting

Marketers are getting more out of their email lists with better messaging and increased personalization. As marketers get better about collecting and acting on first party customer data, they’re starting to see improved performance from email campaigns. Now, savvy marketers are taking this opportunity to...

Boost Your Retargeting with Email Marketing

Today’s guest post comes from Hanna Andrezjewska, Communication & Marketing Specialist at GetResponse.  These days, a successful marketing strategy needs to address more than just acquiring new customers and driving awareness. Every acquisition effort needs to be followed by a campaign to build a lasting...

4 Essential Ecommerce Marketing Tactics

Today’s post comes from Gracelyn Tan, Volusion.  When it comes to your ecommerce marketing strategy, you know it takes more than just a couple of emails and word of mouth to get your brand out there. You remember that it takes time and patience, but...