News

AdRoll’s dmexco Survival Guide

When: September 14 & 15 2016 Where: Cologne, Germany Europe’s largest digital marketing conference, dmexco, returns this September with the world’s leading marketing tech companies descending on Cologne for a jam-packed few days. AdRoll will be rollin’ in too, and as dmexco veterans, we’ve put...

Christmas Retail Sales Growth in the UK, Explained in 4 Graphs

Retailers depend on strong Christmas sales. Nearly 74% of surveyed UK and US retailers said it’s where they get 20% or more of their annual sales.   Why is Christmas so important to UK marketers? We analysed retail sales data, consumer surveys and the advertising...

18 Inspiring Christmas Tips for Marketers

Summer brings sunshine for everyone and lengthy holidays for many students, but it also means longer hours for retail marketers finishing their Christmas plans. To make the most of the increasingly popular and lucrative Christmas shopping, retailers typically finalise their Christmas plans in the heat...

Is Marketing Attribution Making a Difference for Your Organisation?

In the past, marketing attribution used to be a much simpler proposition – with the understanding that the last click was the point in which, say, interest turned into a buying decision. However, device proliferation means that it’s increasingly challenging to gauge at which points...

AdRoll Shortlisted for Best Retargeting Campaign in 2016 European Performance Marketing Awards

AdRoll are delighted to be shortlisted for Best Retargeting Campaign for our work with Virtua and Nestlé Shop as part of PerformanceIN’s European Performance Marketing Awards. We are in great company with so many well known brands and some of the finest examples of performance...

[UK] Keeping an eye on the future at IAB Digital Techfronts

This year, for the first time, nearly 60% of UK display advertising is expected to be programmatic, according to eMarketer—and next year, more than 50% of all media ad spend in the UK will be digital, according to a study by Carat. Clearly, media agencies...

AdRoll Partners With Adform, Opening Access to Premium Inventory

AdRoll has recently formed a new partnership with Adform SSP. One of the key objectives of this collaboration is to unlock premium, world-class advertising inventory throughout Europe, the United Kingdom and the United States. This new partnership is exciting for a multitude of reasons. Not...

What Mobile-first really means for marketers

The amount of time consumers spend on mobile is growing fast. According to eMarketer, mobile is second only to television for total media consumption time spent. Mobile now makes up a staggering 33% of global web traffic, and it’s estimated that two-thirds of all digital...

Update on Italian ePrivacy: Balancing Transparency and User Protection

Last year, the Italian Data Protection Authority released new guidance on complying with Italy’s cookie law and the EU’s ePrivacy Directive. The deadline for compliance, June 2,  is rapidly approaching. We’ve put together this article to make it easier for advertisers to understand Italian ePrivacy compliance....

Why Mobile Matters for UK Marketers

Mobile is a huge opportunity for UK marketers, but most have yet to crack the code on how exactly to market on mobile. Less than 30% of total digital ad spend went toward mobile in the UK last year, despite the fact that consumers spend...

The rise of the European programmatic marketer

Retargeting may have started as a niche marketing strategy designed to drive sales, but European marketers are discovering new ways to use retargeting and programmatic marketing to hit every goal from brand awareness to greater customer insight. So how exactly are European marketers using retargeting...

Transparency & user privacy: Demystifying cookie law for the “EU Cookies Sweep”

Advertising allows ideas and content to flow freely across the web by subsidising the free online experience consumers have come to expect. Here at AdRoll, we believe personalised advertising makes this browsing experience more relevant and rewarding for consumers. Trust and transparency have always been...