Thought Piece

6 Key Takeaways from Web Summit 2016

Last week the AdRoll EMEA Marketing team descended into Lisbon to soak up all that Web Summit 2016 had to offer. Here are our key takeaways from the talks we attended and the conversations we took part in.  1. Lisbon is amazing Having decided to...

[UK] Keeping an eye on the future at IAB Digital Techfronts

This year, for the first time, nearly 60% of UK display advertising is expected to be programmatic, according to eMarketer—and next year, more than 50% of all media ad spend in the UK will be digital, according to a study by Carat. Clearly, media agencies...

A Marketer’s Guide to CES 2016: Where to Go, Who to See & What to Look Out For

  Marketers are beginning to understand that the annual Consumer Electronics Show (CES) isn’t about flashy new electronics, it’s about new technology’s impact on the future of digital communication—how your audience interacts with your brand and the world at large. CES attendance by marketers has been...

5 Dreamforce sessions you need to attend

Dreamforce promises to be a week of inspirational keynotes, valuable sessions, and infamous parties. One of the most anticipated technology conferences of the year, Dreamforce brings together leading industry experts to share their thoughts on the latest trends. With 1,500+ sessions at your fingertips, how...

3 Reasons to Keep Your B2B Campaigns Humming Year-Round

A healthy lead gen program doesn’t go on autopilot between Memorial Day and Labor Day. The savviest marketers are using summer to build up their pipeline for the rest of the year. With vacation on the brain and an upsurge of “Out of Office” auto-responders,...

Retargetopia 2015: Marketing Extravaganza for Bay Area Entrepreneurs

This has been a long time comin’. We’re excited to announce Retargetopia, an event created specifically for growing business leaders interested in diversifying their marketing strategy. We love our customers, enjoy spending time with them, and want to see them efficiently boost their marketing efforts....

Top 10 List for Chicago in the Summer: Get Ready for IRCE 2015

We’re gearing up for IRCE in a big way and can’t wait to connect with e-tailers this June. Get the most out of your time in the windy city with these must-do’s in and outside the conference. The IRCE sessions we don’t want to miss:...

Marketing Week Live 2015: Retail, retargeting and ROI

Online retail is more crowded than ever before, and marketers have their work cut out for them to help their brands stand out from the crowd, attract new customers, and – even more crucially – keep them. At this year’s Marketing Week Live event from...

OneRoll: Communication Techniques for Global Teams with Anne Ricketts

Last year, AdRoll launched our diversity club, OneRoll, to promote and encourage a more diverse work environment through focus on hiring, community outreach, and workplace development. As a part of our efforts, we kicked off our very own speaker series to start a dialogue within the wider...

Rolling around the Globe in February

We’re making February’s 28 short days count! Check out the great conferences we will be rollin’ to this month: eTail | Date: 2/17 – 2/20 | Palm Springs, CA              We are packing our bags (and sunscreen) and heading to Palm Springs, CA, for eTail...

Big things happening in Sydney

When I joined AdRoll back in February, I had big plans for the Sydney office. We knew that Australia’s digital industry had a huge appetite for retargeting—an appetite we could only feed by building a large and talented team. Well, here we are less than...

ad:tech NY & ’RollerDisco’s grand return to NYC!

Dear Manhattanites, Did you know that the last roller rink in Manhattan closed its doors nearly 7 years ago? That means that the last time you got down (while trying to stay up) was when the final Harry Potter book came out. If you’ve seen...