Best Practices

Four Ways Game Marketers Can Leverage Intent Data for New User Acquisition

In the ever-expanding world of gaming, getting players to try a new game is no small feat. Whether it’s promoting a game on console, mobile, social, or PC, it can be challenging to build awareness and drive fan engagement with the hundreds and thousands of...

Challenges and Opportunities for Gaming Marketers in 2016

The gaming industry has undergone a huge shift over the past decade. From brick-and-mortar locations to a predominantly online marketplace, the industry has reinvented itself. As new technologies are created and a shift to mobile is emerging, game marketers need to be smarter than ever...