News
Nov 29, 2016
Category: News
AdRoll celebrates its second year of Bring in your Family Day
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At AdRoll, we’re passionate about our core values—and making them actionable. One of these values is wisdom, which is embodied by one of our spirit animals, the owl. Wisdom drives our commitment to hiring great people and helping them grow. Our Rollers have access to...
Sep 26, 2016
Category: Best Practices
Attribution Checklist – 10 Things You Need to Do Now
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Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK, France and Germany. Unify your data points in one platform to gain a holistic view Forming...
Jul 21, 2016
Category: Trends
Christmas Retail Sales Growth in the UK, Explained in 4 Graphs
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Retailers depend on strong Christmas sales. Nearly 74% of surveyed UK and US retailers said it’s where they get 20% or more of their annual sales. Why is Christmas so important to UK marketers? We analysed retail sales data, consumer surveys and the advertising...
Jul 21, 2016
Category: Best Practices
18 Inspiring Christmas Tips for Marketers
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Summer brings sunshine for everyone and lengthy holidays for many students, but it also means longer hours for retail marketers finishing their Christmas plans. To make the most of the increasingly popular and lucrative Christmas shopping, retailers typically finalise their Christmas plans in the heat...
Apr 22, 2015
Category: Best Practices
Top Tips: How Tech Can Transform Retail Operations
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EMEA Marketing Director Shane Murphy shares some insights on the value of digital marketing at the Smart Business Show taking place this week in Dublin, Ireland. There is a massive opportunity for retailers to increase investment online and capture new markets in a world where...
Mar 13, 2015
Category: Trends
Why Mobile Matters for UK Marketers
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Mobile is a huge opportunity for UK marketers, but most have yet to crack the code on how exactly to market on mobile. Less than 30% of total digital ad spend went toward mobile in the UK last year, despite the fact that consumers spend...
Jan 29, 2015
Category: Trends
The rise of the European programmatic marketer
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Retargeting may have started as a niche marketing strategy designed to drive sales, but European marketers are discovering new ways to use retargeting and programmatic marketing to hit every goal from brand awareness to greater customer insight. So how exactly are European marketers using retargeting...
Mar 30, 2014
Category: News
Rapid International Expansion in Dublin Rolls On
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We certainly hit the ground running when I joined AdRoll last year, and we haven’t stopped running since. What began as an heady announcement of our plans to build a team of 100 people in Ireland at the Dublin Web Summit in October, 2013, has...
Oct 30, 2013
Category: News
We’re Hiring 100 Employees in Dublin over the Next 12 Months
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When I joined AdRoll in February 2012, we were a scrappy bunch of 40 people in a drafty old garment factory in San Francisco. I was eager to leave the comfy confines of Google and take a risk, but my first thought after finding the...