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[Video] Breaking Down Google’s First Quarter Under Alphabet

Last week, we saw a breakdown of Google’s first quarter under Alphabet. Major takeaways included: Google is making significant strides in the increasingly important mobile market, with its earnings surging 45 percent to nearly $4 billion, or $5.73 per share. Third-quarter revenue increased 13 percent to...

AdRoll Integrates with Google Tag Manager as a Certified Vendor Tag

“I'm gonna pop some tags Only got twenty dollars in my pocket” - Macklemore “Thrift Shop”  While rapper Macklemore hasn’t spent time working in online marketing himself, this chorus couldn’t be more relevant to our space. Today, marketing technology is all about popping tags –...

Google Remarketing vs AdRoll Retargeting

A lot of advertisers who come to AdRoll get started with retargeting through Google’s remarketing program. Google’s remarketing is a great place to get started and learn about how effective retargeting can be as a marketing channel, and then a lot of advertisers come to...

Google Spotlights AdRoll’s Retargeting Technology

When we think of companies that lead in innovation, Google tops the list. So, we were excited that Google identified AdRoll as a world-class advertising platform that uses their technology in unique and inventive ways. In their latest case study, Google highlights how AdRoll leverages...