Best Practices

The most comprehensive guide to holiday planning for retailers

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holiday advertising push” has expanded substantially. While these retail days have helped distribute the holiday rush across a longer period of time, they’ve...

39 e-commerce stats you need to know before the holidays

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign...

[Infographic] Why You Should Keep Running Holiday Campaigns into the New Year

Want to learn more? Sign up for our webinar on January 5th! Many marketers are aware of the importance of investing in digital marketing throughout November and December. But those who aren’t looking beyond Christmas may be missing out on key opportunities to use their...

The Massive Growth of Retail Holiday Sales, Explained in 5 Graphs

Retailers depend on strong holiday sales. Nearly 74% of surveyed US and UK retailers say it’s where they get 20% or more of their annual sales.   Why are the holidays so important to marketers? We analyzed retail sales data and consumer surveys, and we...

[Holiday Video] ‘The Deckoning’ Unleashes Wreckage of Glitter, Cheer & Pumpkin Spice Beverages

  Recently, AdRoll scientists discovered a disturbing phenomenon. A yearly infection known as “the deckoning” has rapidly spread through the office, making decor more festive, smilies cheerier and hugs warmer. One employee tried to warn her colleagues. If she fails to stop it, soon the...

Keeping the Lights on with Fresh Post-Holiday Campaigns

2015 might go out with a bang, but 2016 comes in with more bang for your buck! Thinking that the season is over, many marketers go dark with their campaigns after the holidays. Meanwhile, the savviest advertisers do the opposite: they’re keeping the lights on...

[Infographic] Holiday 2015 Shopping Trends

The first step toward succeeding this holiday season is knowing where and when your customers are shopping. Key themes for 2015 include the continued reign of mobile as an essential tool to connect with shoppers as they research and shop on the go, and social...

Creative 101 for your Holiday Campaigns

This year, a projected $965 billion will be spent by consumers shopping for the holidays. Whether you’re trying to attract foot traffic into your storefront or going after the estimated 14% increase in online spending this season, it’s important to stay visible with a strong...

Preparing Your Holiday Budgets and Timelines

Planning your marketing strategy for the holidays can be daunting, but a little extra time spent on the front end can pay huge dividends. To set yourself up for success, make sure you’re covering all the bases when preparing your Holiday 2015 strategy. Budgets Engage...

The Performance Marketer’s Guide to the Holidays 2015

The Holiday 2015 season is just around the corner! Are you ready? This year, a projected $965 billion will be spent by consumers on holiday shopping. Whether you’re trying to attract foot traffic into your storefront or going after the estimated 13.9% increase in online spending...

Brighten Up Your Holiday Ads with AdRoll’s Cross-Device Dynamic Creative

The holidays bring happy memories of family, friends, and delicious food—unless you’re a marketer, and then the mere mention of Q4 can induce panic and fear. But it doesn’t have to! Marketers want to reach their customers at scale in a relevant, engaging way. During...

Top Tips for Search Marketing Domination This Holiday Season

Elite SEM is one of the fastest growing Search Engine Marketing agencies in the country. Sara Goodman, SEO Account Manager, and Adrienne Gaines, Manager of Client Strategy, at Elite SEM share their search marketing holiday strategy tips for this year: 1. Leverage Historical Data to Your Advantage...