Trends

[Infographic] How marketers view attribution

Early attribution models relied on binary they-bought-it-or-they-didn’t figures to measure how successful a campaign had been—but the path the customer takes to a purchase isn’t binary. People are exposed to ads and marketing messages from three, four, 10 sources every day—phones, tablets, computers, TVs, and...

[Infographic] Retargeting trends: The coming age of bionic marketers

The best marketers supplement their human insight and industry expertise with split-second machine learning and programmatic bidding. With advertising technology advancing at a rapid rate and consumer buying habits becoming increasingly complex, what’s next for the industry? We invited some thought leaders to weigh in...

[Infographic] Mobile and social: The ultimate in teamwork

Even though marketers tend to discuss social and mobile as separate things, customers don’t draw the same distinction. People are far more likely to check their favorite social platform from a mobile device, and social media apps are some of the most popular ways to...

[Infographic] 1,000 marketers share insights on attribution modeling

Marketers today are running ad campaigns across a wide range of channels, platforms, and devices, but 58% still employ single-touch attribution models (i.e., first or last click, first or last touch). Without a sophisticated attribution model taking multiple customer touch points into account, marketers are...

Newsflash: Facebook CTA buttons really work

Any kind of message—email, blog, singing telegram—is more effective when it tells the person who gets it exactly how to respond. On an ad, a clear call to action (CTA) lets the audience know exactly what to expect when they click, as well as what...

Expert planning for the holiday shopping blitz

For most retailers, the holidays are the top spending season of the year—and they’re approaching fast. The holiday shopping ramp starts as early as September for many consumers, and marketers are already deep into the holiday campaign planning process. Check out our infographic for the latest...

Deciphering Retargeting on Facebook: FBX & WCA

Retargeting on Facebook has been a huge hit over the past 18+ months with advertisers adopting in droves and folding it into their broader, always-on retargeting programs. Recognizing these impressive adoption rates, Facebook now offers two ways for marketers to retarget their website audiences on...

Leveraging Behemoths: Standard Web Retargeting vs. Facebook Exchange (FBX)

How does standard web retargeting stack up against Facebook Exchange (FBX)? CLICK ON INFOGRAPHIC TO EXPAND Facebook Exchange (FBX) was, without doubt, the hottest thing that launched in online advertising in 2012. It opened up Facebook’s massive audience and ad inventory to programmatic buying, specifically...

Recommendations Too Good to Regift: Holiday Retargeting Strategies

Here are a few recommendations to ramp up your holiday retargeting campaign: Make sure you have creative to promote your holiday deals Oftentimes advertisers think it’s enough to simply ramp up their budgets to drive holiday shoppers to their website. However, you’ll see higher ROI...

Beat the Bell: Back to School Shopping Trends

Though we’ve just rolled into August, many retailers are beginning to close out their back to school sales. However, most parents and kids haven’t started shopping! According to “Back-to-School: More Spending, More Waiting” on MediaPost,  three quarters of Brand Key’s survey respondents expect to wait until...