Best Practices
Jan 17, 2018
Category: Best Practices
How do I know if ABM is right for me?
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While it’s true that 80% of marketers said that ABM outperforms other marketing initiatives, that doesn’t mean it’s a one-size-fits-all solution. There are so many use cases for ABM that it’s nearly impossible to cover them all, but here are a few tests that will...
Sep 24, 2015
Category: Product
MailChimp + AdRoll: Transform Your Email Lists into Retargeting Campaigns
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Email is one of the most widely used marketing channels. But what if you could get even more marketing reach — on different channels — from the same email lists? That idea inspired us to integrate with MailChimp, a lead email marketing platform that helps...
Aug 25, 2015
Category: Product
Connect your platforms’ pipes with new AdRoll and Marketo Integration
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Today we’re announcing a direct integration with Marketo, one of the top marketing automation platforms in the industry. With just a few clicks, you can connect a Marketo account through the AdRoll UI and pull in your existing Marketo email lists. Once synced, the lists...
Aug 20, 2015
Category: Product
AdRoll(ify) your Shopify
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To sell things, you have to let people know that you’re selling. Seems obvious, right? However, it’s not always an easily accomplished feat. For this reason, we’re excited to announce an integration with e-commerce platform Shopify, which will provide an easy solution for Shopify entrepreneurs to...
Jun 10, 2015
Category: News
AdRoll MicroAd Integration expands ad inventory access for APAC advertisers
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AdRoll is now integrated with MicroAd COMPASS, the supply-side platform of MicroAd, Inc.! MicroAd, Inc. is the leading online ad platform in Asia, and MicroAd COMPASS the largest online ad inventory source in Japan. This is AdRoll’s first direct RTB integration with a local Japanese...
Apr 17, 2015
Category: News
AdRoll Joins Google in Creating a Seamless Advertising Ecosystem with the Official Launch of HTTPS/SSL
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AdRoll’s strategic migration to encrypted servers reduces the complexity of advertising in a secure environment for advertisers and provides a safer browsing experience to users AdRoll, the world’s most widely adopted retargeting platform, today announced that all AdRoll display ad inventory will be encrypted to...
Feb 17, 2015
Category: News
AdRoll Selected as Facebook Marketing Partner
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AdRoll becomes badged Facebook Marketing Partner with Ad Technology and Facebook Exchange (FBX) specialties. Our mission at AdRoll is to help businesses reach potential customers wherever they go online, and with 1.39 billion active users worldwide, Facebook® is a crucial part of that mission. So...
Nov 21, 2014
Category: News
It’s Official: AdRoll selected as Apple iAd partner, helps launch new programmatic API
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We’re excited to announce a partnership with Apple, which includes an integration with the iAd Workbench 2.0, to bolster our mobile inventory and targeting capabilities. Almost every industry in the world is undergoing a massive transformation catalyzed by the mobile devices introduced by Steve Jobs and...
Jan 23, 2014
Category: News
We’ve Acquired Userfox: Marketing Automation for Every Marketer
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So, what does the Fox say? Turns out it says, “You can increase user engagement 33% with a smart email marketing automation program.” I first had the fortune of meeting Peter Clark, userfox co-founder, when @andrewchen suggested we talk in early 2012. At the time,...
Dec 4, 2013
Category: Product
Tweet All About It: AdRoll Brings Retargeting to Twitter
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One of our fundamental beliefs at AdRoll is that customer data is a company’s most valuable marketing asset. Today, we’re excited to announce a brand new way for advertisers to act on that asset — by using it to target advertising on Twitter, one of...
Jun 12, 2013
Category: News
Announcing Our Acquisition Of Data Analytics Startup, Bitdeli
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Over the last year, AdRoll’s mission of making retargeting easy and effective for everyone has really caught fire. Last month alone, we welcomed over 1,250 new advertisers to our platform. The secret to our success has always been layering the industry’s most intuitive tools over...
Apr 18, 2013
Category: News
AdRoll Now Available Through Marketo’s LaunchPoint
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Today, we’re happy to announce our partnership with Marketo, the leading provider of marketing automation and sales effectiveness software. Understanding that marketers use a multitude of tools to do their job these days, Marketo created Launchpoint, an ecosystem of compelling solutions for marketers. It’s our mission...