Customer Corner

[Customer Corner] Digital Marketing to Drive Fundraising Success

Crowdfunding is booming. Anyone who’s been on social media in the past few years has seen campaigns that aim to raise money for everything from a new car to a trip to Europe. But one company is trying to flip the script. YouCaring’s goal is to...

Is Marketing Attribution Making a Difference for Your Organisation?

In the past, marketing attribution used to be a much simpler proposition – with the understanding that the last click was the point in which, say, interest turned into a buying decision. However, device proliferation means that it’s increasingly challenging to gauge at which points...

A Resolution to Align Sales and Marketing

It’s that time again. Time to start “hitting the gym” and “saving money.” I’m as guilty as the next guy of, every year, making a few empty resolutions of my own. By the time February rolls around, it’s back to the old routine. The best...

How full is your marketing funnel?

Let’s face it: the challenges that marketers confront today in an ever-diversifying media landscape are only getting more complex. Prospective consumers shift between media channels like search, email, apps, and the web in real-time, navigating marketing messages from various brands throughout. They increasingly turn to social...

Boost Your Retargeting with Email Marketing

Today’s guest post comes from Hanna Andrezjewska, Communication & Marketing Specialist at GetResponse.  These days, a successful marketing strategy needs to address more than just acquiring new customers and driving awareness. Every acquisition effort needs to be followed by a campaign to build a lasting...

[Video] Ad Hacks Too Good to Pass Up

When it comes to startups, marketing efforts need to be as innovative as the products themselves. However, startups also need to be cautious given limited funds and resources. Here at AdRoll, we understand scrappy and know that marketers need to stretch their dollars. And, while...

Top Tips for Startup Marketing

Last night, I participated in a TechCrunch Meetup panel on “Marketing for Startups“, hosted and moderated by the folks at EFactor. Other than myself, the Director of Marketing at AdRoll, the panel participants talking about startup marketing included Lisa Abramson, director of marketing at Rhythm;...

Guest Post: Why is Conversion Optimization so Important?

By: Cameron Hendrick of Endai Worldwide Our friends at AdRoll have been kind enough to offer us a guest blogging spot, so we’re going to spend some time talking about what’s on the other side of that display ad: site optimization for conversion. Website conversion...

Indispensable Tools

This post is off topic, but I thought it might be helpful for some. I have friends and colleagues that frequently ask me about productivity tools or collaboration tools.  I have a personal passion for being an early adopter of web-based tools and I feel...