Best Practices

Could Retargeting Become the Indie Film Industry’s #1 Marketing Tool?

As you may have seen, last week AdRoll announced $15M in new funding from Foundation Capital, Merus Capital and Accel Partners. We also spoke with the media about how we plan to use the new funding, which includes further expansion into verticals like Entertainment —...

Retargeting for Sporting Events and Ticket Sales

With the NBA finals in full swing (c’mon OKC!), it’s a good time to take a look at how retargeting can impact sporting events and ticket sales. Retargeting can be an extremely effective advertising tool for college and professional sports teams, even in the off-season,...

AdRoll Goes Hollywood: Entertainment Retargeting

On Monday, the AdRoll team is making a break for Hollywood — that is, Digital Hollywood. We’re heading down to Marina Del Rey for the Digital Hollywood Conference, which will take place at the Ritz Carlton. Digital Hollywood is a popular entertainment and technology conference...