Product

Crossing over from Flash to HTML5 for Cross-Device Compatibility

The proprietary Flash platform has played a key role in the early evolution of the web. However, in the last decade, the inertia of Flash has caused substantial challenges as consumer behavior has moved progressively to mobile platforms, which do not support Flash for a...

AdRoll MicroAd Integration expands ad inventory access for APAC advertisers

AdRoll is now integrated with MicroAd COMPASS, the supply-side platform of MicroAd, Inc.! MicroAd, Inc. is the leading online ad platform in Asia, and MicroAd COMPASS the largest online ad inventory source in Japan. This is AdRoll’s first direct RTB integration with a local Japanese...

Bigger Reach and Greater Scale with New Facebook Upgrades

We’ve streamlined the process of setting up a Facebook ad campaign with AdRoll. Your advertising goals inspired us to tweak our workflow, which should result in better campaign performance while still giving you full control. Our beta testers have benefitted from improved Facebook ad placement...

AdRoll Joins Google in Creating a Seamless Advertising Ecosystem with the Official Launch of HTTPS/SSL

AdRoll’s strategic migration to encrypted servers reduces the complexity of advertising in a secure environment for advertisers and provides a safer browsing experience to users AdRoll, the world’s most widely adopted retargeting platform, today announced that all AdRoll display ad inventory will be encrypted to...

Around the World in 100 Milliseconds or Less

Last week, AdRoll CTO Valentino Volonghi spoke at Amazon Web Services AWS Summit on how we’ve used AWS technologies and innovations to help scale our business worldwide. Check out the video and Valentino’s commentary below: AdRoll is a marketing platform that helps businesses of all sizes,...

Diving into Google Analytics

An overwhelming majority of AdRoll clients use Google Analytics to track and measure performance. Because different analytics tools use different tracking methodologies, it can sometimes be confusing to navigate how your AdRoll campaign data is populating in Google Analytics. Here are some useful points to...

New Product Spotlight: Productivity looks good on you

Everybody loves new features—especially when those shiny new capabilities come with better usability. This month’s Product Spotlight focuses on four new AdRoll features that are going to help you be more productive: 1. Bulk Ad Editing Say goodbye to time-consuming and repetitive individual edits. Now you...

Put Away That Credit Card: AdRoll Accepts PayPal

At AdRoll we want to make our customers’ lives as easy as possible. That’s why we work to make our billing services as intuitive and convenient as our products. In that spirit, we are excited to announce that we have partnered with PayPal to launch...

AdRoll Selected as Facebook Marketing Partner

AdRoll becomes badged Facebook Marketing Partner with Ad Technology and Facebook Exchange (FBX) specialties. Our mission at AdRoll is to help businesses reach potential customers wherever they go online, and with 1.39 billion active users worldwide, Facebook® is a crucial part of that mission. So...

New Product Spotlight: Be in the Driver’s Seat of Your Campaign

At AdRoll, we believe customers should have full control over their campaigns at all times. We’re constantly improving the AdRoll dashboard to provide users with intuitive and easy-to-use tools to help optimize campaigns and drive performance. Here are three top AdRoll features that put control in...

A holistic approach to mobile and desktop retargeting

Advertisers typically view their mobile and desktop campaigns as two distinct strategies with different goals and success metrics that need to be analyzed separately. But if we dig deeper, we find that a holistic, cross-device view delivers the greatest ROI. Customer behavior isn’t as simple...

It’s Official: AdRoll selected as Apple iAd partner, helps launch new programmatic API

We’re excited to announce a partnership with Apple, which includes an integration with the  iAd Workbench 2.0, to bolster our mobile inventory and targeting capabilities. Almost every industry in the world is undergoing a massive transformation catalyzed by the mobile devices introduced by Steve Jobs and...