News

Update on Italian ePrivacy: Balancing Transparency and User Protection

Last year, the Italian Data Protection Authority released new guidance on complying with Italy’s cookie law and the EU’s ePrivacy Directive. The deadline for compliance, June 2,  is rapidly approaching. We’ve put together this article to make it easier for advertisers to understand Italian ePrivacy compliance....

Transparency & user privacy: Demystifying cookie law for the “EU Cookies Sweep”

Advertising allows ideas and content to flow freely across the web by subsidising the free online experience consumers have come to expect. Here at AdRoll, we believe personalised advertising makes this browsing experience more relevant and rewarding for consumers. Trust and transparency have always been...

Privacy by the Numbers

While we might not take ourselves too seriously here at ShangRolla, we take the opposite approach when it comes to consumer privacy – we take it very seriously. Our Approach It is our core belief that personalized advertising provides people with a more relevant and useful...

AdRoll attends SXSW Interactive 2012

The AdRoll team just landed back in San Francisco, after having spent the weekend in Austin, TX at the annual SXSW Interactive Festival. While SXSW Music is one of the largest music festivals in the country, SXSW Interactive, which happens at the same time, is...

Align with Users for Privacy, and for More Effective Campaigns

I don’t want to serve one ad impression to a person that doesn’t want to see that ad.  That’s an impression that we and our client has to pay for that isn’t going to help achieve the campaign’s objectives. For that reason, when the topic...

How Do Cookies Work?

The Snack Pack Answer: Cookies are small files that a web server automatically sends to your computer’s web browser (think Firefox, Safari, Internet Explorer) when you browse certain websites. Cookies are stored as text files on your hard drive, and servers access them when you...